Facebook tunes in for TV ads

Following a strong Q3 earnings report, with mobile offerings alone breaking 1 billion daily active users, Facebook remains hungry to extend potential revenue streams to more connected devices. The company has put a fresh emphasis on television of late, connecting its Live video platform to TV screens last month, and other digital players are similarly eyeing set-top boxes.Traditional media, including linear TV, has been under digital pressure recently with the rise of live streaming. Given this reality, advertisers want to reach viewers and Facebook’s move makes sense on many levels as it’s tapping a fertile marketplace and bringing an enormous amount of data on user behavior, with app interaction along with it.Platforms across a number of sectors like telecommunications, media, social media and technology are looking to shore up their role as the market for entertainment content and advertising continues to evolve quickly.