• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

Measuring Marketing ROI

MEASURING MARKETING ROI

February 28-01, 2017
This two-day marketing ROI workshop will walk you through basic and more advanced techniques for measuring marketing impact on sales, revenue and ROI. Through interactive presentation and discussion, you will learn how to use measurements, analytics and financial discipline to guide the development ...

eTail West

ETAIL WEST

February 27-02, 2017
Merkle is proud to be sponsoring eTail West 2017 taking place February 27 - March 2 at the JW Marriott in Palm Desert, CA.
Interested in attending? Register today using our 25% off discount code: ETW17MER
While you're there, join us during our breakout session on day one - more det...

Digital Marketing Innovation Summit

DIGITAL MARKETING INNOVATION SUMMIT

March 08-09, 2017
Introducing the world’s most dynamic and senior executives operating in the areas of digital marketing. Learn from industry leaders and exchange ideas. Innovate your digital marketing and watch all presentation videos post-summit.

Europe´s leading conference for SEO, PPC and Online Marketing is back!

EUROPE´S LEADING CONFERENCE FOR SEO, PPC AND ONLINE MARKETING IS BACK!

March 14-15, 2017
I think this is one of the best search marketing conferences in the world.”  Rand Fishkin, Moz .It has been a wonderful experience! “Jordan Koene, Searchmetrics. SMX Munich is not only the SMX flagship in Europe, but also a valid alternative for US events.” Marcus Tandler, OnP...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Pubcon SFIMA Summit

PUBCON SFIMA SUMMIT

February 21-21, 2017
We are pleased to announce that Merkle's Laura Scott, Retail Marketing Manager, will be speaking at the 2017 Pubcon SFIMA Summit taking place February 21-22 at the Fort Lauderdale Convention Center in Florida.
Pubcon SFIMA Summit 2017 is a prime opportunity for area professionals and loca...

2017 Winter AMA Conference

2017 WINTER AMA CONFERENCE

January 17-19, 2017
AMA Winter Conference is THE conference for marketing scholars​ across all areas within the discipline. The 2016 Winter Conference, brought together marketing scholarship to address managerially relevant challenges in the digital age.

ICDMI 2017 : 19th International Conference on Digital Marketing and Innovation

ICDMI 2017 : 19TH INTERNATIONAL CONFERENCE ON DIGITAL MARKETING AND INNOVATION

February 16-17, 2017
The ICDMI 2017: 19th International Conference on Digital Marketing and Innovation aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Digital Marketing and Innovation. It also provides a ...

 

Webinars

FEB 25, 2017 | 8:30 PM-
GETTING STARTED WITH CONSTANT CONTACT
New to Email Marketing?  Want to learn how to use Constant Contact? We'll show you! Chris Ripley will present this live, guided demonstration on the tools and features insideConstant Contact’s email marketing system. In this time-efficient, highly practical session, you will...
FEB 26, 2017 | 4:00pm-
GETTING STARTED WITH CONSTANT CONTACT EMAIL WEBINAR
New to Email Marketing?  Want to learn how to use Constant Contact? We'll show you! Suzette Cotto will present this live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical 1 hour 30 minut...
FEB 27, 2017 | -
GROW YOUR BUSINESS WITH EMAIL AND SOCIAL MEDIA MARKETING
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month&mdash...
FEB 27, 2017 | 11:00am-
HOW TO DESIGN EMAILS TO DRIVE MORE ACTION
If you’re like most small business owners, you’re not marketing because you love marketing.You’re marketing because you know that your business or nonprofit depends on email marketing to drive subscribers and customers back to your organization time and time again.
FEB 27, 2017 | 2:00pm-
COMPOSING AN EMAIL TO GO VIRAL
Danna Crawford will present this live, guided demonstration on the tools and features inside Constant Contact’s email marketing system. In this time-efficient, highly practical session, you will learn the basics so you can get going with your own email marketing, including: Creating ...
FEB 28, 2017 | -
7 CONTENT MARKETING TRENDS YOU NEED TO KNOW NOW
Being great at content marketing was harder to do in 2016 than ever before. That's because there's more content in more places, with more topics and more faces. And that trend isn't going to stop in 2017 – it's only going to multiply. Get ahead of the competition by u...
DEVELOPING PHRASES AND FREE-STYLE SCRIPTS THAT HELP YOU COMMUNICATE WITH POWER, TACT AND SKILL
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing representatives, receptionists, and technical and support representatives.
360-DEGREE FEEDBACK BEST PRACTICES: HOW TO IMPLEMENT A SUCCESSFUL 360 SURVEY PROCESS
Sponsored
This live webinar is designed for human resource professionals, business owners and managers, office managers, operations managers and supervisors.
INCREASE CUSTOMER SATISFACTION WITH PERSONALIZED SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers and representatives, receptionists, technical and support managers, and representatives.
KEY RATIO ANALYSIS OF FINANCIAL STATEMENTS
Sponsored
This live webinar is designed for accountants, presidents, vice presidents, business and office managers, finance directors, controllers, CFOs, lending professionals and credit managers.
DELIVERING EXCEPTIONAL MULTICHANNEL CUSTOMER SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
READING AND UNDERSTANDING CASH FLOW ANALYSIS
Sponsored
This live webinar is designed for accountants, presidents, vice presidents, business and office managers, finance directors, controllers, CFOs, lending professionals and credit managers.

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

SEO and content marketing have complementary benefits. To maximize them both, your SEO and content strategies must be aligned.

Aberdeen Group research shows that when top companies ac...

Read this Forbes Insights piece to learn:

How an easy implementation of e-signatures can improve    productivity and reduce busywork for your sales team
How improv...

Mobile devices have enabled consumers to shop when and where they wish, and a better deal is often just a few clicks, or a few taps, away. To be successful, today's marketers must cater to the evo...

This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of w...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the
following key marketing concepts:
• The important role marketing can play in the success of an
organizatio...