• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

Discover the best social media marketing techniques from the world’s top experts

DISCOVER THE BEST SOCIAL MEDIA MARKETING TECHNIQUES FROM THE WORLD’S TOP EXPERTS

March 22-24, 2017
This is a historic opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe.

Social Media Marketing World 2017

SOCIAL MEDIA MARKETING WORLD 2017

March 22-24, 2017
Social Media Marketing World 2017 takes place in beautiful San Diego, California from Wednesday, March 22 to Friday, March 24, 2017 at the San Diego Convention Center.Networking unlike anything you’ve experienced: You’ll make new connections at our unique networking parties and during ex...

International Convention of Psychological Science

INTERNATIONAL CONVENTION OF PSYCHOLOGICAL SCIENCE

March 23-25, 2017
Join team members from Merkle and Comcast as they present a symposium at the upcoming International Convention of Psychological Science in Vienna, Austria. The joint session will discuss the means-end theory and its related consumer decision maps (CDMs) which has provided a meaningful foundation for...

INTELLIGENT CONTENT CONFERENCE CONTENT STRATEGY FOR ENTERPRISE MARKETERS

INTELLIGENT CONTENT CONFERENCE CONTENT STRATEGY FOR ENTERPRISE MARKETERS

March 28-30, 2017
ICC 2017 Las Vegas is the one content strategy event specifically designed for marketing practitioners. Our goal is the movement away from the copy/paste mentality of most marketers, toward a format-free, modular and single-source approach to content creation and distribution.

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

ShopTalk

SHOPTALK

March 19-22, 2017
We are looking forward to sponsoring ShopTalk 2017 taking place March 19 - 22 in Las Vegas, NV.Shoptalk is the new blockbuster retail and ecommerce event that focuses on the rapid evolution of how consumers discover, shop and buy—from new technologies and business models to changes in consumer...

ARF Annual Conference

ARF ANNUAL CONFERENCE

March 20-21, 2017
Merkle's Ron Park, VP Analytics, and Jennifer Perry, Sr. Manager, Advanced Analytic Methods & Research, to present "The Misconception of Millennial Individualism" at the 2017 ARF Annual Conference taking place March 20 - 21 in New York City.

Europe´s leading conference for SEO, PPC and Online Marketing is back!

EUROPE´S LEADING CONFERENCE FOR SEO, PPC AND ONLINE MARKETING IS BACK!

March 14-15, 2017
I think this is one of the best search marketing conferences in the world.”  Rand Fishkin, Moz .It has been a wonderful experience! “Jordan Koene, Searchmetrics. SMX Munich is not only the SMX flagship in Europe, but also a valid alternative for US events.” Marcus Tandler, OnP...

 

Webinars

MAR 24, 2017 | 11:30 PM-
AUTOMATE YOUR MARKETING - PLANNING AHEAD TO CONVERT AND KEEP CUSTOMERS
Do you send the same information over and over?  Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays?  How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or ser...
MAR 24, 2017 | 1:30 AM-
INSTAGRAM AND EMAIL MARKETING BEST PRACTICES
Email Marketing is a great way to reach your audience where they are. Instagram is a great way to tell your business’s story and, if done right, can help take your online marketing to a whole new level. But as you have probably figured out, creating a successful Instagram and Email s...
MAR 24, 2017 | 10am-
GET LIST RICH: WAYS TO GROW YOUR LIST OF CONTACTS
Building a list of prospects, customers and referral sources is important. In this webinar we will look at ways to Get List Rich! Learn how to build your email list and social following. We will look at tips and tricks as well as real world examples. Let's Get List Rich.
MAR 24, 2017 | 8:30 PM-
STAND OUT IN THE CROWD - HOW ONLINE REVIEWS CAN GIVE YOUR LOCAL SEO A BOOST
How easy is it for potential customers to find your business when searching online? If you’re not showing up in the top-three listings in Google’s Map Pack, the answer to that question is “not very easy.” Selling your products and services is a competitive business,...
MAR 27, 2017 | 11:30 PM-
USING EMAIL TO LAND MEDIA COVERAGE AND PITCHING THE MEDIA TO OPEN DOORS
This session will focus on how to create great branded emails to land media coverage with a killer “Pitch” that will put you on the editor’s ‘nice’ list, and make you the go-to expert for print and broadcast programming. The participants will learn how to thin...
MAR 27, 2017 | 7:30 PM-
EVENT MARKETING AND ONLINE REGISTRATION
At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives.
One important campaign type that many nonprofits and small businesses have used, b...
DEVELOPING PHRASES AND FREE-STYLE SCRIPTS THAT HELP YOU COMMUNICATE WITH POWER, TACT AND SKILL
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing representatives, receptionists, and technical and support representatives.
360-DEGREE FEEDBACK BEST PRACTICES: HOW TO IMPLEMENT A SUCCESSFUL 360 SURVEY PROCESS
Sponsored
This live webinar is designed for human resource professionals, business owners and managers, office managers, operations managers and supervisors.
INCREASE CUSTOMER SATISFACTION WITH PERSONALIZED SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers and representatives, receptionists, technical and support managers, and representatives.
KEY RATIO ANALYSIS OF FINANCIAL STATEMENTS
Sponsored
This live webinar is designed for accountants, presidents, vice presidents, business and office managers, finance directors, controllers, CFOs, lending professionals and credit managers.
DELIVERING EXCEPTIONAL MULTICHANNEL CUSTOMER SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
READING AND UNDERSTANDING CASH FLOW ANALYSIS
Sponsored
This live webinar is designed for accountants, presidents, vice presidents, business and office managers, finance directors, controllers, CFOs, lending professionals and credit managers.

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

SEO and content marketing have complementary benefits. To maximize them both, your SEO and content strategies must be aligned.

Aberdeen Group research shows that when top companies ac...

Read this Forbes Insights piece to learn:

How an easy implementation of e-signatures can improve    productivity and reduce busywork for your sales team
How improv...

Mobile devices have enabled consumers to shop when and where they wish, and a better deal is often just a few clicks, or a few taps, away. To be successful, today's marketers must cater to the evo...

This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of w...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the
following key marketing concepts:
• The important role marketing can play in the success of an
organizatio...