• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

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  • Facebook rolls out software tool to make AMP, Apple News pages more like Instant Articles

    Ever since Facebook officially opened up Instant Articles to all websites last year, publishers, brands and other site owners have had to wrestle with how to make sure their sites’ regular pages...


    READ MORE
    http://marketingland.com/facebook-rolls-software-tool-make-amp-apple-news-pages-like-instant-articles-2159734218
  • After recent News Feed changes, Facebook offers guidance for publishers

    Are you a publisher who’s looking for tips about how to connect and engage your Facebook fans? Facebook has just shared a series of guiding principles to help publishers reach readers while foll...


    READ MORE
    http://marketingland.com/recent-news-feed-changes-facebook-offers-guidance-publishers-2154144213
  • New Tech Friends on the Marketing Block

    The more we as marketers take on sophisticated challenges with our content, like personalizing at scale, the more we need to work with technical specialists. Three such roles I kept hearing about at t...


    READ MORE
    http://contentmarketinginstitute.com/2017/05/new-tech-friends-marketing/4211
  • Communications and social media takes lion’s share of app time

    Communications and social media apps such as WhatsApp, Instagram and Facebook account for the greatest share of time spent using apps, according to Verto Analytics.


    READ MORE
    https://www.marketingtechnews.net/news/2017/may/17/communications-and-social-media-takes-lions-share-app-time/4205
  • Facebook admits its 10th measurement mistake since September

    Facebook has messed up on its math again. More notable than the error itself is the fact that, by my count, this is the tenth measurement mistake that the company has disclosed since September 2016 an...


    READ MORE
    http://marketingland.com/facebook-admits-10th-measurement-error-2148194198
  • How contextual marketing will help your brand

    Brands today operate in the most dynamic and data-driven marketplace that has ever existed. The ubiquity of devices, coupled with a hyper-connected culture has changed the fundamental nature of consum...


    READ MORE
    https://www.marketingtechnews.net/news/2017/may/15/how-contextual-marketing-will-help-your-brand/4195
  • The Marketing Power of Secure Payments

    Secure payments serve a functional purpose in your business, but they can also serve double duty as a marketing benefit -- particularly now that so many customers have experienced card fraud or securi...


    READ MORE
    https://www.entrepreneur.com/article/2942404191
  • What marketers should know about Snap’s Q1 2017 earnings report

    Only two months old as a public company, Snap Inc. is already experiencing growing pains, except the pains are from not growing enough.Yes, in the first quarter of 2017, Snapchat’s parent compan...


    READ MORE
    http://marketingland.com/marketers-know-snaps-q1-2017-earnings-report-2144334186
  • Half of SMEs seek marketing advice from peers

    Businesses that collaborate with their peers feel more confident as a result, according to the latest Future of Business Survey. The survey of over 200,000 SMEs from over 40 countries is a part of an ...


    READ MORE
    https://www.marketingtechnews.net/news/2017/may/10/half-smes-seek-marketing-advice-peers/4182

EVENTS

Conferences

ICMM 2017 : 19th International Conference on Marketing Management

ICMM 2017 : 19TH INTERNATIONAL CONFERENCE ON MARKETING MANAGEMENT

May 28-29, 2017
The ICMM 2017: 19th International Conference on Marketing Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Marketing Management. 

2017 Masters of B2B Marketing Presented by ANA’s Business Marketing Association

2017 MASTERS OF B2B MARKETING PRESENTED BY ANA’S BUSINESS MARKETING ASSOCIATION

May 31-02, 2017
In today’s challenging business environment, success requires persistent focus on managing change. By exploring new ways to deliver customer service, strengthen customer interactions, and introduce new products to new markets, organizations can maintain a distinct competitive edge and grow the...

MARKETING ANALYTICS CONFERENCE

MARKETING ANALYTICS CONFERENCE

June 05-06, 2017
MAC 2017 will offer two distinct tracks. One that offers a high level understanding of the promise of analytics for senior executives and one that digs deep into the details of data driven marketing for the front-line scientists whose insights drive creative customer engagement. You will leave MAC 2...

IRCE

IRCE

June 06-09, 2017
Merkle is proud to exhibit and speak at IRCE 2017 taking place June 6 - 9 in Chicago, IL.
On Friday, June 9 at 8:15am Merkle's Adam Audette, Senior Vice President of SEO, will present "Empowering Your Organization with a Search Culture".
How do you really drive performanc...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Spark is a marketing conference focused on data-driven creativity.

SPARK IS A MARKETING CONFERENCE FOCUSED ON DATA-DRIVEN CREATIVITY.

May 18-18, 2017
Brands today are required to engage with consumers in real time and across all channels. This growth in omni-channel activity, combined with the dramatic increase in marketing technologies, has left many marketers feeling overloaded by data. With disparate systems and the need for actionable conclus...

SEO and Digital Marketing Training Dallas

SEO AND DIGITAL MARKETING TRAINING DALLAS

May 17-18, 2017
Learn SEO and digital marketing in a classroom environment with a live instructor - the best way to learn and retain SEO and digital marketing! We will help guide you to online marketing success with Basic, Advanced, and Master Classes. These training workshops are designed to give you a clear advan...

SiriusDecisions

SIRIUSDECISIONS

May 16-16, 2017
Join us in Las Vegas next May for SiriusDecisions 2017 Summit, the premier b-to-b conference, attracting the best and the brightest in b-to-b sales, marketing and product from Fortune 500 companies and major small to medium-sized enterprises. We are looking forward to sponsoring, speaking and exhibi...

 

Webinars

JUN 01, 2017 | 2:00 PM-
DIGITAL MARKETING TRENDS
It can be exhausting trying to keep up with ever-changing digital marketing trends. That’s why we do it for you. This one hour webinar is specifically tailored for professionals in the food and beverage industry, including: Local Cafés, Coffee Shops, Bistros and Pubs, Family S...
JUN 01, 2017 | 11:00am-
STRATEGIES TO GROW YOUR EMAIL LIST
Now more than ever email marketing is a key ingredient to the success of your business! Attend this webinar and you will learn key ways to grow your email list and start making impact in your marketing.Build a list of qualified leads and potential customers.Use existing content to drive li...
JUN 07, 2017 | 10:00am-
CONTENT MARKETING TO GROW YOUR RESULTS
Content Marketing to Grow Your Results:  The internet puts users in charge by allowing them to search for content they need. Online marketing, is ruled by content and your ability to find content your audience values and shares. "What you say and the way you say it" (tone, d...
JUN 08, 2017 | -
LOCAL SEO BEST PRACTICES
As a vet clinic, you want to reach pet owners in or near your city. In this critical webinar for local business owners, you'll learn tips and tricks on how to make your website, your reviews, and your map listings all geo-friendly.
JUN 08, 2017 | 8:30 pm-
5 DIGITAL MARKETING TRENDS FOR A COMPETITIVE EDGE
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization this year? How can you jump on some of thes...
JUN 14, 2017 | 12:00 AM-
IMPROVE YOUR EMAIL MARKETING WITH AUTOMATION
While newsletters and one-off campaigns are an important part of your email marketing strategy, to get the most out of your email marketing with a minimal amount of effort you should be taking advantage of automated email campaigns.
360-DEGREE FEEDBACK BEST PRACTICES: HOW TO IMPLEMENT A SUCCESSFUL 360 SURVEY PROCESS
Sponsored
This live webinar is designed for human resource professionals, business owners and managers, office managers, operations managers and supervisors.
INCREASE CUSTOMER SATISFACTION WITH PERSONALIZED SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers and representatives, receptionists, technical and support managers, and representatives.
DELIVERING EXCEPTIONAL MULTICHANNEL CUSTOMER SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
DELIVERING CUSTOMER EXPERIENCE 3.0 WHICH IS PROACTIVE, PREVENTIVE AND PROFITABLE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, technical and support representatives, operations managers, business owners, marketing analysts and public relations managers.
WEBSITE OPTIMIZATION BEST PRACTICES FOR YOUR BUSINESS
Sponsored
This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, and directors.
A GREAT B2B RELATIONSHIP: CREATING A LONG TERM, MUTUALLY BENEFICIAL RELATIONSHIP WITH YOUR CUSTOMERS
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing representatives, receptionists, technical and support representatives.

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

SEO and content marketing have complementary benefits. To maximize them both, your SEO and content strategies must be aligned.

Aberdeen Group research shows that when top companies ac...

Read this Forbes Insights piece to learn:

How an easy implementation of e-signatures can improve    productivity and reduce busywork for your sales team
How improv...

Mobile devices have enabled consumers to shop when and where they wish, and a better deal is often just a few clicks, or a few taps, away. To be successful, today's marketers must cater to the evo...

This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of w...

For brands to truly make the most of the huge opportunity that social video presents, they need to be able to quickly and easily serve, manage and adapt their video content across all social networks,...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...