• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

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  • Elite dating app Inner Circle on why influencer marketing doesn’t work

    You might not have used elite dating app Inner Circle but you will almost certainly have heard of it. The company made headlines when it launched in the UK in 2015 over the selectiveness of its app. I...


    READ MORE
    https://www.marketingweek.com/2017/08/21/inner-circle-influencer-marketing-doesnt-work/4412
  • How to improve your SEO with user-friendly interlinking

    At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our si...


    READ MORE
    http://searchengineland.com/how-to-improve-your-seo-with-user-friendly-interlinking-2806534413
  • Why choosing a niche helps you produce better content

    Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience....


    READ MORE
    http://marketingland.com/choosing-niche-helps-produce-better-content-2216904408
  • Immersv Closes $10.5 Million Series A Financing

    Emeryville, CA: Immersv, an interactive advertising platform for Mobile 360 and Virtual Reality, has completed a $10.5 million Series A round of financing. Rogers Venture Partners led the investment r...


    READ MORE
    https://www.martechadvisor.com/news/video-marketing-ads/immersv-closes-105-million-series-a-financing/4409
  • Openprise Announces Openprise Data Marketplace

    Redwood City, CA: Openprise, a provider of data orchestration solutions for marketing and sales, has announced the availability of Openprise Data Marketplace, a new solution that simplifies the proces...


    READ MORE
    https://www.martechadvisor.com/news/channellocal-marketing/openprise-announces-openprise-data-marketplace/4405
  • 3 Reasons to Try Facebook’s Lead Capture Forms

    Facebook’s improved lead capture forms are working wonders for small-medium size businesses.  In this post, I'll outline three reasons why so many companies are happy with the new optio...


    READ MORE
    http://www.socialmediatoday.com/marketing/3-reasons-try-facebooks-lead-capture-forms4406
  • 6 critical components of Facebook ad management

    Facebook has the power to help you find, build, nurture and convert new audiences on mobile and desktop. It’s an integral part of every digital strategy — e-commerce, B2C, B2B, health care...


    READ MORE
    http://marketingland.com/6-critical-components-facebook-ad-management-2214714400
  • Facebook bans advertisers, Pages that disguise links violating its rules

    Facebook continues to crack down on the shady side of its social network. On Wednesday, Facebook announced that it has started fighting back against advertisers and Page owners that link to sites that...


    READ MORE
    http://marketingland.com/facebook-bans-advertisers-pages-disguise-links-violating-rules-2214424401
  • Facebook looks to clean up Audience Network with higher standard for counting clicks

    Facebook continues to try to ease advertisers’ concerns with ads running across its Audience Network ad network. After appraising Audience Network publishers’ ad placements last year and t...


    READ MORE
    http://marketingland.com/facebook-looks-clean-audience-network-higher-standard-counting-clicks-2212654397

EVENTS

Conferences

Digital Summit Philadelphia 2017: Digital Marketing Conference

DIGITAL SUMMIT PHILADELPHIA 2017: DIGITAL MARKETING CONFERENCE

August 23-24, 2017
Join Digital Summit Philadelphia for leading-edge digital media and marketing content, mixed alongside top-flight networking with internet execs, online marketers, entrepreneurs and digtial strategists.

Digital Marketing Summit

DIGITAL MARKETING SUMMIT

August 22-24, 2017
Digital Marketing Summit, organized by the TechMedia Digital Systems will take place from 22nd August to 24th August 2017 at Philadelphia, United States Of America. The conference will cover areas like interactive platform for those looking to utliize, innovate and develop digital marketing initiati...

ICSNSNA 2017 : 19th International Conference on Social Networking and Social Network Analysis

ICSNSNA 2017 : 19TH INTERNATIONAL CONFERENCE ON SOCIAL NETWORKING AND SOCIAL NETWORK ANALYSIS

August 24-25, 2017
The ICSNSNA 2017: 19th International Conference on Social Networking and Social Network Analysis aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Social Networking and Social Network A...

ICLFBM 2017 : 19th International Conference on Luxury Fashion Branding and Marketing

ICLFBM 2017 : 19TH INTERNATIONAL CONFERENCE ON LUXURY FASHION BRANDING AND MARKETING

August 24-25, 2017
The ICLFBM 2017: 19th International Conference on Luxury Fashion Branding and Marketing aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Luxury Fashion Branding and Marketing.

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

ICIMA 2017 : 19th International Conference on Internet Marketing and Advertising

ICIMA 2017 : 19TH INTERNATIONAL CONFERENCE ON INTERNET MARKETING AND ADVERTISING

August 07-08, 2017
The ICIMA 2017: 19th International Conference on Internet Marketing and Advertising aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Internet Marketing and Advertising. It also provide...

International Conference On Digital Marketing

INTERNATIONAL CONFERENCE ON DIGITAL MARKETING

July 28-28, 2017
The International Conference On Digital Marketing, organized by the Global Academic Research Institute will take place on 28th July 2017 at the Galle Face Hotel in Colombo, Sri Lanka. The conference will cover areas like Mobile Marketing Implications And Mobile Platforms Mobile Apps, Experiential Ma...

Intrigue Summit: Singapore

INTRIGUE SUMMIT: SINGAPORE

July 26-27, 2017
Salesgasm brings to you the Intrigue Summit, Singapore, July 2017. An interactive and global annual marketing/ advertising event that is a great platform for client side marketers, global brand advertisers, advertising technology providers, digital agencies, online publishers, portals and media prof...

 

Webinars

AUG 24, 2017 | 4:00 AM
GETTING YOUR EMAIL MARKETING TEAM GDPR COMPLIANT
Join us on this webinar and learn: What are the new challenges with gaining consent for new and existing data. How technology and clever copywriting can help with new sign-ups(examples on how to make sign-up both compelling and compliant with GDPR and ePrivacy). How to run your own GDPR au...
AUG 30, 2017 | 02:00 PM
YOUR CONTENT MARKETING SUCCESS METRICS ARE ALL WRONG
Your job as a marketer is to educate buyers so they become qualified enough to buy. So why do you measure the success of your content based on pageviews, clicks, form fills, and downloads? There’s only one metric that matters: content consumption. The challenge marketers have today i...
AUG 31, 2017 | 12:00pm
CONTENT MARKETING THAT CONVERTS CUSTOMERS
Content! We need more content. People are consuming information incredibly quickly, and the need to stay top of mind and relevant with your customers and clients means that you need to constantly publish great content. But how can you do that? Do you feel overwhelmed with dread that you ca...
SEP 06, 2017 | 11:00 AM
THE FORRESTER WAVE™: CONTENT MARKETING PLATFORMS, Q2 2017
In our 37-criteria evaluation of content marketing platform (CMP) providers, we identified the nine most significant ones — Contently, Kapost, NewsCred, Opal, Percolate, ScribbleLive, Skyword, Spredfast, and Sprinklr — and researched, analyzed, and scored them. This webinar des...
SEP 12, 2017 | 11am
PERSONALISING YOUR MARKETING AUTOMATION
Are you a B2B marketer who is looking into how marketing automation can improve your results? From lead generation to social media, event management and more. In this marketing automation webinar, we discuss how to personalise to the masses using marketing automation tools and best practic...
SEP 14, 2017 | 11:00 AM
THE STATE OF EMAIL MARKETING PERSONALIZATION IN 2017
If there’s one webinar you need to watch about email marketing personalization, this is it. Join Movable Ink and Campaign Monitor as we explore next-level email personalization tips to help you master gathering customer data, segmentation, and how to take your personalization to the ...
360-DEGREE FEEDBACK BEST PRACTICES: HOW TO IMPLEMENT A SUCCESSFUL 360 SURVEY PROCESS
Sponsored
This live webinar is designed for human resource professionals, business owners and managers, office managers, operations managers and supervisors.
INCREASE CUSTOMER SATISFACTION WITH PERSONALIZED SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers and representatives, receptionists, technical and support managers, and representatives.
DELIVERING EXCEPTIONAL MULTICHANNEL CUSTOMER SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
DELIVERING CUSTOMER EXPERIENCE 3.0 WHICH IS PROACTIVE, PREVENTIVE AND PROFITABLE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, technical and support representatives, operations managers, business owners, marketing analysts and public relations managers.
WEBSITE OPTIMIZATION BEST PRACTICES FOR YOUR BUSINESS
Sponsored
This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, and directors.
A GREAT B2B RELATIONSHIP: CREATING A LONG TERM, MUTUALLY BENEFICIAL RELATIONSHIP WITH YOUR CUSTOMERS
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing representatives, receptionists, technical and support representatives.

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

SEO and content marketing have complementary benefits. To maximize them both, your SEO and content strategies must be aligned.

Aberdeen Group research shows that when top companies ac...

Read this Forbes Insights piece to learn:

How an easy implementation of e-signatures can improve    productivity and reduce busywork for your sales team
How improv...

Mobile devices have enabled consumers to shop when and where they wish, and a better deal is often just a few clicks, or a few taps, away. To be successful, today's marketers must cater to the evo...

This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of w...

For brands to truly make the most of the huge opportunity that social video presents, they need to be able to quickly and easily serve, manage and adapt their video content across all social networks,...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...