• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

IAB Annual Leadership Meeting 2017

IAB ANNUAL LEADERSHIP MEETING 2017

January 29-31, 2017
Industry experts convene to participate in candid conversations about building trust in the supply chain, data reconciliation, and cross-device measurement. Gain practical knowledge and skills, and discover best practices and solutions for the greatest challenges facing the industry today.

#IFA2017 CONVENTION - BOOTH #318

#IFA2017 CONVENTION - BOOTH #318

January 29-01, 2017
Join ReachLocal at IFA2017:  The biggest franchise event of the year where you can network with over 4000 of your peers.  Visit the ReachLocal at booth #318 and learn how to get more business with award winning digital marketing.

Merkle

MERKLE'S HEALTH EXECUTIVE EXCHANGE

February 07-07, 2017
The challenge faced by Health marketers today. Digital transformation continues to raise the bar of consumer experiences across all aspects of the economy, including healthcare. Healthcare brands across the board such as Insurance, Pharmaceuticals, and Hospital brands must reframe their marketing ap...

MarketingSherpa Summit 2017

MARKETINGSHERPA SUMMIT 2017

February 13-13, 2017
Discover how-to details and strategies for fast, measureable digital marketing success. All of this real-world experience is grounded in rigorous research and is taught by successful marketers who face your same challenges.

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

CES

CES

February 05-08, 2017
The Merkle team is excited to attend CES (Consumer Electronics Show) 2017 taking place January 5-8 in Las Vegas, NV.The International Consumer Electronics Show is the gathering place for all who thrive on the business of consumer technologies. It's where business gets done: on the show floor, in...

THE LEADING DIGITAL AND SOCIAL MARKETING CONFERENCE IS COMING TO DUBAI, 5-6 DECEMBER!

THE LEADING DIGITAL AND SOCIAL MARKETING CONFERENCE IS COMING TO DUBAI, 5-6 DECEMBER!

December 05-05, 2016
DMWF is a digital and social marketing conference which brings together the worldwide marketing community to tackle the challenges that the digital future presents.#DMWF is coming to Dubai’s Media One Hotel on the 5th & 6th December! The city is world-renowned for it’s online marketi...

Brand Innovators Content Marketing is putting the marketing and media industries on review.

BRAND INNOVATORS CONTENT MARKETING IS PUTTING THE MARKETING AND MEDIA INDUSTRIES ON REVIEW.

December 01-01, 2016
Content marketing has come of age. Over the past few years, electronic publishing has evolved from a novelty to a core competency and crucial strategy for leading brands. From outsourcing to content marketing factories to building full-fledged newsrooms, brands are creating and distributing more con...

 

Webinars

JAN 25, 2017 | 1:00 pm-
WEBINAR: WTF EMAIL MARKETING
Webinar: WTF Email Marketing. Please join us for an informative webinar on email marketing on Wednesday, January 25, 2017! More details to come.
JAN 25, 2017 | 10:00am-
REACH YOUR 2017 GOALS WITH EMAIL AND SOCIAL MEDIA MARKETING
Do you have some bodacious goals for 2017? Join us for this free one-hour webinar to learn simple and low-cost marketing strategies to help you ,engage your existing customers and supporters,  expand your reach to new prospects, and  reach those bodacious goals.
JAN 25, 2017 | 2:00pm-
THE 7 DON'TS OF EMAIL MARKETING
First impressions matter how are YOU doing with your emails? This seminar will help you avoid common mistakes and maximize your emails for powerful impact! Branding beyond the logo – how placement, pictures, even colors can reinforce recognition & engagement. Readability – ...
JAN 25, 2017 | 12:00pm-
POWER OF THE INBOX
Tips and Tricks for Successful Email Marketing What is the first impression you give when they see you in their email inbox? And when they see you there, what do they do? This powerful seminar takes you step-by-step through the keys to effective email marketing, What it really is (and isn&...
JAN 25, 2017 | 2:00pm-
GROW YOUR BUSINESS WITH EMAIL AND SOCIAL MEDIA
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible.  But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month&mdash...
JAN 25, 2017 | 9:00 am-
HOW TO POWER ACCOUNT-BASED MARKETING WITH SEARCH DATA
Even the journey to a $3-million-dollar deal starts with an online search. That’s just how important online search and B2B centers of research have become in the day-to-day lives of professionals. So it comes as no surprise that for most marketers Search Engine Marketing (SEM) repres...
DEVELOPING PHRASES AND FREE-STYLE SCRIPTS THAT HELP YOU COMMUNICATE WITH POWER, TACT AND SKILL
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing representatives, receptionists, and technical and support representatives.
360-DEGREE FEEDBACK BEST PRACTICES: HOW TO IMPLEMENT A SUCCESSFUL 360 SURVEY PROCESS
Sponsored
This live webinar is designed for human resource professionals, business owners and managers, office managers, operations managers and supervisors.
INCREASE CUSTOMER SATISFACTION WITH PERSONALIZED SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers and representatives, receptionists, technical and support managers, and representatives.
KEY RATIO ANALYSIS OF FINANCIAL STATEMENTS
Sponsored
This live webinar is designed for accountants, presidents, vice presidents, business and office managers, finance directors, controllers, CFOs, lending professionals and credit managers.
DELIVERING EXCEPTIONAL MULTICHANNEL CUSTOMER SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
READING AND UNDERSTANDING CASH FLOW ANALYSIS
Sponsored
This live webinar is designed for accountants, presidents, vice presidents, business and office managers, finance directors, controllers, CFOs, lending professionals and credit managers.

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

SEO and content marketing have complementary benefits. To maximize them both, your SEO and content strategies must be aligned.

Aberdeen Group research shows that when top companies ac...

Read this Forbes Insights piece to learn:

How an easy implementation of e-signatures can improve    productivity and reduce busywork for your sales team
How improv...

Mobile devices have enabled consumers to shop when and where they wish, and a better deal is often just a few clicks, or a few taps, away. To be successful, today's marketers must cater to the evo...

This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of w...

Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is ...

Over the last two years, we have witnessed the publication of a number of books that describe the revolutionary impact that mathematics is having on all
aspects of everyday life, from onli...

Sometimes people assume marketing is just about advertising or selling, but this is not the whole story. It is a key management discipline that ensures producers of goods and services&n...

As you read the chapter, you should develop an understanding of the
following key marketing concepts:
• The important role marketing can play in the success of an
organizatio...