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NEWS

   

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  • Holiday Email Marketing Tips From Listrak

    Email volume should hit record highs this holiday season, according to a prediction by Listrak, the provider of a digital marketing platform. Email marketing volume rose 38.5% in 2016 compared with th...


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    https://www.mediapost.com/publications/article/310124/holiday-email-marketing-tips-from-listrak.html4608
  • Enter digital: Six new ways to drive automotive sales

    Traditional car sales methods have been rendered obsolete. This is because of the large scale adoption of technology, which has changed how consumers buy. Showrooms, billboards, and TV adverts are bec...


    READ MORE
    https://www.marketingtechnews.net/news/2017/nov/13/enter-digital-six-new-ways-drive-automotive-sales/4609
  • 15 ways to ride the audience wave

    Marketers universally think of audiences when buying media and advertising. In search marketing, however, audiences have traditionally been ignored because they weren’t always available as targe...


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    https://marketingland.com/15-ways-ride-audience-wave-2277724603
  • Instagram removes 24-hour recency requirement for photos, videos posted to Stories

    Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old. People can now upload any photo or video from their phones’ camera rolls to thei...


    READ MORE
    https://marketingland.com/instagram-removes-24-hour-recency-requirement-photos-videos-posted-stories-2280154600
  • Twitter opens up $99 a month subscription ad program to more accounts

    Twitter plans to eventually add more tiers to the 'set it and forget it' ad-buying program that’s initially aimed at accounts with small followings. With a lot of unsold inventory and no...


    READ MORE
    https://marketingland.com/twitter-opens-99-month-subscription-ad-program-accounts-2279664601
  • Analytics Tools Have a Big Impact on Marketing ROI

    Half of marketers worldwide say that analytics or predictive modeling are among the best tools for increasing return on investment (ROI), according to an October survey from Ascend2. Nearly all market...


    READ MORE
    https://www.emarketer.com/Article/Analytics-Tools-Have-Big-Impact-on-Marketing-ROI/10167254605
  • Twitter officially enables 280-character limit for all accounts, including brands

    Since Twitter started testing the doubled character count in September, only 5% of tweets have exceeded 140 characters. Less than two months after testing extending tweets’ maximum length to 280...


    READ MORE
    https://marketingland.com/twitter-officially-enables-280-character-limit-accounts-including-brands-2279214596
  • The Automation Blueprint: What Email Marketers Want

    It’s hard to believe, but 84% of all companies are at successful at marketing automation. That statistic comes from “State of Marketing Automation: Benchmarks for Success 2017,” a st...


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    https://www.mediapost.com/publications/article/309883/the-automation-blueprint-what-email-marketers-wan.html?edition=1060154598
  • Facebook refunds advertisers for mobile video ads played out of view

    Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view. Facebook has informed advertisers that the company has d...


    READ MORE
    https://marketingland.com/facebook-refunds-advertisers-mobile-video-ads-played-view-2278344592

EVENTS

Conferences

INTEGRATED LIVE MARKETING SUMMIT 2017

INTEGRATED LIVE MARKETING SUMMIT 2017

November 21-21, 2017
This one-day summit provides marketers and senior business decision makers with an overview and deeper understanding of the latest need-to-know digital trends. Never has it been more crucial for marketers across every business sector to ensure that they understand the tech advances that are transfor...

Digital Marketing & Strategy Innovation Summit: Beijing

DIGITAL MARKETING & STRATEGY INNOVATION SUMMIT: BEIJING

November 22-23, 2017
20+ industry speakers and 120+ delegates: the Digital Marketing & Strategy Innovation Summit invites commercial leaders to come together in candid conversation to establish real strategic solutions to the challenges the industry currently faces. Presence at this summit is essential if you want t...

ICIBM 2017 : 19th International Conference on International Business and Marketing

ICIBM 2017 : 19TH INTERNATIONAL CONFERENCE ON INTERNATIONAL BUSINESS AND MARKETING

November 23-24, 2017
The ICIBM 2017: 19th International Conference on International Business and Marketing aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of International Business and Marketing. It also pro...

The Open Mobile Summit 2017

THE OPEN MOBILE SUMMIT 2017

November 29-30, 2017
Digital product, mobile marketing, UX and Design executives will meet at the Open Mobile Summit on November 29-30 in San Francisco. Now in its 9th year, this event draws together the most influential B2C brands, mobile-first companies and app-idols. It’s the definitive mobile consumer event, n...

CMSWire`s Digital Experience (DX) Summit 2016

CMSWIRE`S DIGITAL EXPERIENCE (DX) SUMMIT 2016

November 14-16, 2016
Sponsored
CMSWire’s Digital Customer Experience (DX) Summit 2016 conference brings together the world’s foremost digital customer experience (DX) and marketing technology (MarTech) leaders and practitioners who are defining the next generation of digital experiences and creating the organizations ...

Internet Summit 2017: Digital Marketing Conference

INTERNET SUMMIT 2017: DIGITAL MARKETING CONFERENCE

November 15-16, 2017
Join Internet Summit for leading-edge digital media and marketing content, mixed alongside top-flight networking with internet execs, online marketers, entrepreneurs and digtial strategists.

Intrigue Summit: Hong Kong

INTRIGUE SUMMIT: HONG KONG

November 15-16, 2017
Salesgasm brings to you the Intrigue Summit, Hong Kong, 15-16 Nov 2017. An interactive and global annual marketing/advertising event that is a great platform for client side marketers, global brand advertisers, advertising technology providers, digital agencies, online publishers, portals and media ...

THE BRAND SAFETY SUMMIT

THE BRAND SAFETY SUMMIT

November 16-16, 2017
Brand safety has emerged as the most important issue media buyers are facing in today’s complex ad technology landscape. The 614 Group’s Brand Safety Summit is the premier event that gathers senior executives from top publishers, agencies, brands and technology providers to specifically ...

 

Webinars

NOV 28, 2017 | 6:00 AM-7:00 AM
THE MARKETERS' COUNTDOWN TO GDPR - ARE YOU READY?
There’s no need to panic! Yes, the GDPR is fast approaching, taking effect May 2018, and it’ll definitely affect how marketers email prospects and customers in Europe, but while there’s no reason to panic, you’ll definitely want to prepare.
NOV 29, 2017 | 9:00 AM
HOW TO DOUBLE RANKINGS IN 90 DAYS
Learn what small SEO mistakes people typically make that stop them from tripling their traffic in 90 days. These SEO factors can create 200% more traffic, but only if you implement them correctly. Learn how to correctly look at your site's SEO and find these opportunities and get insig...
DEC 05, 2017 | 2:00 pm-3:00 pm
DO THIS NOT THAT: EMAIL BEST PRACTICES THAT DRIVE RESULTS
This fast-paced webinar explores what offers gain customers, what techniques are proven to work, and what is driving strong data-driven marketing results using email, emerging media and integrated marketing initiatives.
DEC 06, 2017 | 11:00 AM-11:45 AM
BEST PRACTICES TO UNLOCK THE HIDDEN POTENTIAL OF FACEBOOK ADVERTISING
Facebook may have the answer for you. With a collection of multiple data sources in addition to the incredible amount of data Facebook owns and collects, we have more power than ever before to get the right message to the right people at the right time.
DEC 06, 2017 | 1 PM
15 EMAIL MARKETING TOOLS & APPS EVERY MARKETER NEEDS IN 2018
Email marketing is an efficient way to reach customers, but there is a lot of preparation to get a campaign just right. In this coming year, why not make it even easier to create and send stunning emails that get read and clicked? On December 6th, join Pinpointe and content creator Lisa Fu...
DEC 06, 2017 | 9:30 AM
YOUR CUSTOMERS, YOUR BRAND: TRANSFORMING BRANDS WITH CUSTOMER-CENTRIC MARKETING
A CMO’s success often hinges on the success of the brand to drive business and grow revenue. Because of this, the CMO is in a unique position to optimize growth by meeting the demands of their customers while driving and advancing digital transformation. But transformation for techno...
360-DEGREE FEEDBACK BEST PRACTICES: HOW TO IMPLEMENT A SUCCESSFUL 360 SURVEY PROCESS
Sponsored
This live webinar is designed for human resource professionals, business owners and managers, office managers, operations managers and supervisors.
INCREASE CUSTOMER SATISFACTION WITH PERSONALIZED SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing managers and representatives, receptionists, technical and support managers, and representatives.
DELIVERING EXCEPTIONAL MULTICHANNEL CUSTOMER SERVICE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, marketing and public relations managers, receptionists, technical and support managers, and representatives.
DELIVERING CUSTOMER EXPERIENCE 3.0 WHICH IS PROACTIVE, PREVENTIVE AND PROFITABLE
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, technical and support representatives, operations managers, business owners, marketing analysts and public relations managers.
WEBSITE OPTIMIZATION BEST PRACTICES FOR YOUR BUSINESS
Sponsored
This live webinar is designed for business owners and managers, supervisors, associates, administrative professionals, sales and marketing professionals, and directors.
A GREAT B2B RELATIONSHIP: CREATING A LONG TERM, MUTUALLY BENEFICIAL RELATIONSHIP WITH YOUR CUSTOMERS
Sponsored
This live webinar is designed for customer service managers and representatives, account managers, credit and billing representatives, receptionists, technical and support representatives.

RESOURCES

Your current database is a goldmine. By focusing on the leads you already have, you have the potential to apply the kind of strategies that will help you stay in front of your prospects and effectivel...

The history of electronic products started over 100 years ago. As time went on, consumer products were created and developed for use in everyday life.
Today, our society is reliant on many of t...

When done correctly, online surveys are an easy, cost-effective way to gather information that you can use to make sound business decisions and draw you closer to your customers. But, if you have comm...


Are you a data hoarder or a data-driven customer advocate?  When it comes to meeting and exceeding customer expectations, the answer to that question is a leading indicator of company suc...

SEO and content marketing have complementary benefits. To maximize them both, your SEO and content strategies must be aligned.

Aberdeen Group research shows that when top companies ac...

The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to rev...

Read this Forbes Insights piece to learn: How an easy implementation of e-signatures can improve    productivity and reduce busywork for your sales team How improve customer experiences...

In this white paper learn how e-signatures are making workflows easier and more productive than ever before.  Learn how e-signatures remove the last barrier between a hybrid paper-to-digital work...

This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy, as well as tips brands should consider before adding them to their marke...