The Spectrum Group Online, LLC.

Channel Partnerships

Khoros | May 27, 2022

Khoros, an award-winning leader in digital-first customer engagement software and services, announced that it was one of the first partners to join TikTok’s Marketing Partner Program, which features the all-new content marketing specialty. The partnership will allow TikTok API integrations, which will ease the workload of social media managers. They will be able to manage their accounts and scale their content on TikTok without exiting the Khoros platform. ...

Channel Partnerships

ZINFI | January 20, 2022

On January 18, ZINFI Technologies, Inc., announced that its software businesses had a 35 percent year-over-year increase in revenue for its PRM platform by the end of 2021. Additionally, ZINFI was recognized as a ‘leader’ from the crowd-sourced review site G2 for its PRM and PPM solutions. It has won this title for four quarters in a row. ZINFI’s growth in revenue was driven by the addition of dozens of new enterprise accounts of varying sizes in 2021. Accounts a...

Emarsys | June 30, 2020

The online electricals retailer, AO.com today announces a partnership with omnichannel customer engagement company Emarsys, enabling it to personalize the experience for its customers on a truly one-to-one basis for the first time. The single Emarsys platform, which is the only one in the world built from the ground up to accelerate business outcomes, has consolidated AO’s customer data into one system, providing actionable customer insights to the marketing team. Now, based...

Content Marketing

Validity | April 28, 2022

Validity, the leading provider of data quality and email marketing success solutions, introduced Everest Elements, an email success platform geared towards helping small and medium-sized businesses (SMBs) access the data they need to execute engaging and effective email marketing campaigns. Businesses of all sizes need visibility into how their campaigns are performing. Everest is an email success platform providing crucial email marketing insights and deliverability guidance so c...