Khoros, an award-winning leader in digital-first customer engagement software and services, announced that it was one of the first partners to join TikTok’s Marketing Partner Program, which features the all-new content marketing specialty. The partnership will allow TikTok API integrations, which will ease the workload of social media managers. They will be able to manage their accounts and scale their content on TikTok without exiting the Khoros platform.
“It’s more important than ever for marketers to create content that feels native to each channel—TikTok is no exception. As one of the fastest-growing channels, TikTok is becoming integral for marketers’ digital strategy, which is why becoming an official partner was an easy decision, We’re excited to expand the breadth of channels our Khoros platform supports to include TikTok, so our customers can have a holistic view of their campaigns and create authentic connections across all channels.”
Jack Blaha, CEO at Khoros
Through such a partnership, marketers can publish and respond to content. Additionally, they can also measure the effectiveness and performance of their TikTok campaigns within the Khoros platform. This data can help them make confident decisions about future campaigns, ad spending and where to focus their TikTok efforts.
Khoros helps 2000+ global brands, out of which one-third are Fortune 100 companies, to streamline their online customer engagement.
Khoros customers can access the following features on the Khoros platform:
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TikTok publishing: Easily schedule and publish TikTok content
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TikTok analytics: Track brand-owned TikTok handles, analytics and performance, all in one place, to understand what is working
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Comment monitoring & moderation: View, monitor, and respond to comments on brand-owned TikTok content to get deep insights into what fans and customers think to bolster engagement