AO.com takes personalization capabilities to new heights with Emarsys platform

The online electricals retailer, AO.com today announces a partnership with omnichannel customer engagement company Emarsys, enabling it to personalize the experience for its customers on a truly one-to-one basis for the first time.

The single Emarsys platform, which is the only one in the world built from the ground up to accelerate business outcomes, has consolidated AO’s customer data into one system, providing actionable customer insights to the marketing team. Now, based on those insights, AO is targeting customers more effectively through one-to-one personalized digital marketing campaigns based on customers’ desires and behavior.

Prior to working with Emarsys, AO had expanded into Europe it didn’t want its customer data system to be regionally siloed. The team at AO realized that this approach could not scale, making it difficult to maintain the highly personalized experience customers had come to expect. AO therefore selected Emarsys because of its single platform approach to unifying customer data, and its approach to providing customer insights.