Multi-channel marketing’s positive impact on your ROI.

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

whitePaper | October 5, 2022

Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions. Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

whitePaper | August 1, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

whitePaper | March 22, 2023

Solution provider partners have a lot of power in the vendor/ customer/partner relationship. They are trusted advisors and put together the full solution to address a customer’s business need. On average, five partners touch a customer through their buying journey and can influence, consult, sell, build extensions, provision, integrate, manage and/or drive change within the customer.