MARTECH

2022 State of Marketing to Engineers

October 5, 2022

Marketing to Engineers
Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions.

Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI.

This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

Spotlight

RYNO Strategic Solutions, LLC

RYNO Strategic Solutions, LLC is a Phoenix, AZ & Indianapolis, IN based is a full service digital marketing agency. We specialize in Home Services Internet Marketing, PPC Ad Management, SEO, Social Media Marketing, iPad Application Development & Call Listening & Reporting to best serve our clients.

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IMPROVING THE ROI FORENTERPRISE HPC AND AI WITHHPE END-TO-END CLUSTERS

whitePaper | June 21, 2022

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The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

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The Essential Guide to Partner Planning

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

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Channel Management Roles: Partner development manager

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

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Five Ways Distribution Unleashes the Power of the Channel

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.

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Spotlight

RYNO Strategic Solutions, LLC

RYNO Strategic Solutions, LLC is a Phoenix, AZ & Indianapolis, IN based is a full service digital marketing agency. We specialize in Home Services Internet Marketing, PPC Ad Management, SEO, Social Media Marketing, iPad Application Development & Call Listening & Reporting to best serve our clients.

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