2022 State of Marketing to Engineers

whitePaper | March 1, 2022

As the world continues to adjust to the lasting implications of the global pandemic, more and more companies are rushing to adapt sales and marketing processes to center on digital marketing channels. But why? This article will answer this question by breaking down online marketing, the various types of marketing channels, and how to win market share. Let’s start with the advantages.

whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

whitePaper | August 31, 2022

The goal of partner planning in a technology company is to ensure the right products are available to customers at the right time, all while managing cost. Sounds easy, right? As any channel leader knows, partner planning is a complex process that requires careful alignment with overall business goals. Through years of experience, our team of channel experts at Spur Reply have identified the essential elements of partner planning and are ready to share with you.

whitePaper | January 20, 2022

Today's solution provider expects more from the vendor engagement process than ever before. It's no longer enough to simply get a welcome email from a channel manager and login credentials to the partner portal.

whitePaper | October 3, 2022

International expansion is the right path for any business seeking to grow exponentially and a proven way to do this, for technology vendors in particular, is to use Distributors. A recent report published by the Global Technology Distribution Council (GTDC) finds that almost two-thirds of vendors surveyed said they would increase investments in indirect Channel Programs managed in collaboration with Distributors in 2019.