Home > Resources > Whitepapers > IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS?

IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS?

Facebook’s newsfeed used to function like an RSS feed - users would see all content that was published in real-time. During this time, it was extremely easy for a business to receive organic reach and engagement. This all changed, however, once Facebook went public in 2012 and continued its charge towards a paid model. To better understand how this model evolved into what it is today, it helps to understand the needs of the three parties involved.

Spotlight

Measurable SEO

All SEO services at Measurable SEO are guided by the principles of Six Sigma methodology, a measurement-based approach to search engine optimization that focuses on process improvement and variation reduction. At Measurable SEO, we use the Six Sigma approach to everything from our link building strategies to online reputation management and social media marketing.

OTHER WHITEPAPERS

Digital Marketing Portfolio

whitePaper | November 26, 2020

Google has listed TechShu under its premium partners to deliver search, mobile and display advertising services to clients. In India only 33 companies are Google Premier Partner and we are one of them.

The Definitive Guide to Building and Growing Profitable Sales Channels using Automation

whitePaper | November 1, 2022

For many industries that rely on indirect sales channels, managing their partners effectively is a frustrating challenge. Most of these organizations develop partner programs to structure policies and procedures that enable them to scale revenues through these partners more rapidly and cost effectively than building a direct sales operation. Technology solutions for PRM are rapidly solving the problems associated with scaling partner programs.

Multi Channel Marketing Musts

whitePaper | February 2, 2022

As a result of a global pandemic and advances in telemedicine and other digital avenues of engagement, more and more patients are seeking options for remote care. The platforms and technologies that patients are using to engage with their healthcare are changing and the regulations are changing as well. This shift is creating a universal marketing challenge that healthcare brands must face today in order to remain competitive.

The Costly Mistakes Marketers Make With Incrementality Measurement

whitePaper | October 28, 2021

Today’s executives want to know the true impact of marketing spend, which means marketers must become adept at ascertaining how their campaigns drive tangible outcomes (sales lift, revenue lift, profit lift, etc.). In other words, marketers need to learn to “speak CFO.”

INFUSEmedia - 10 Digital B2B Marketing Channels For 2022

whitePaper | March 1, 2022

As the world continues to adjust to the lasting implications of the global pandemic, more and more companies are rushing to adapt sales and marketing processes to center on digital marketing channels. But why? This article will answer this question by breaking down online marketing, the various types of marketing channels, and how to win market share. Let’s start with the advantages.

More Whitepapers

IS FACEBOOK ADVERTISING RIGHT FOR MY SMALL BUSINESS?