HOW E-COMMERCE IS TRANSFORMING B2B

June 19, 2018

Banking, energy, and technology, as well as life sciences and automotive, have traditionally been significant verticals for our business, accounting for a large share of our revenue. However, over the last five years, we have seen a significant proportion of our growth coming from businesses selling direct to consumers. This has included major e-commerce platforms, as well as major retailers of premium fashion and technology goods, but also small businesses and entrepreneurs trading niche products to customers overseas. B2C has grown from around 10% of our volumes in 2013 to more than 20% today.

Spotlight

Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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Spotlight

Digitas Health LifeBrands

Digitas Health is designed to connect today’s healthcare brands with 21st century healthcare consumers and professionals. Creatively-driven, media savvy, and technology-fueled, Digitas Health is the leading digital-at-the-core brand agency for the new era of healthcare marketing. With offices in Philadelphia, New York, and London, Digitas Health is a member of the world’s largest healthcare communications network, Publicis Healthcare Communications Group. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

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