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. https://channel.report/Resources/Whitepapers/29940cd5-e63e-4cf7-af10-ed598d23c411_Hidden in plain sight.pdf
whitepaper
HIDDEN IN PLAIN SIGHT: HOW MOBILE IS QUIETLY REVOLUTIONIZING THE B2B WORLD
B2B brands are already taking advantage of mobile devices that connect with and send data to and from wireless systems integrated into products themselves. John Deere offers this as a product called FarmSight, which uses sensors on a farm operation’s tractors to let users monitor machine performance from a smartphone, going so far as to let them control the machines remotely. When a problem arises, a John Deere dealer can access the wireless system to help diagnose problems in real time. These types of systems will only multiply as mobile sophistication—both technological and corporate—grows. DOWNLOAD