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Facebook Marketing For Dummies

With more than 200 million active users and 250,000 new registrants
every day, Facebook has become a virtual world unto itself. But, what
started as a dorm room exercise to extend the popular printed college directory
of incoming freshmen online, Harvard drop-out Mark Zuckerberg has
developed an international organization employing more than 400 programmers,
graphic artists, and business development executives (expected to rise
to more than 1,000 employees by the end of 2009) with a valuation in excess
of $15 billion, depending on who you ask.
For many, Facebook is considered a social experience, a place to reconnect
with an old college chum, or “poke” a new friend. But in April 2007,
Zuckerberg did something so revolutionary its aftershocks are still felt
throughout the business Web. He opened his virtual oasis to allow anyone
with a little programming know-how to build applications that take advantage
of the platform’s social graph (that is, network architecture). In that single
open software act, Facebook has redefined the rules for marketers looking to
gain access to social networks. And it will never be business as usual again.

Spotlight

UserTesting

UserTesting is fundamentally changing the way digital products and experiences are built and delivered by helping organizations get insights from customers–from creation through execution. Built on top of a world-class, on-demand sourcing engine, customers can receive fast, high quality, opt-in feedback from both our proprietary and partner-sourced audience networks around the world. UserTesting offers the industry's most comprehensive experience research solution. Unlike approaches that track user behavior or collect customer listening data on live experiences, then try to infer what that data means, UserTesting enables companies to get input earlier in the process, helping to reduce guesswork, and bring experience data to life with human insight.

OTHER WHITEPAPERS

Engaging Partners in Customer Success

whitePaper | October 5, 2022

Customer satisfaction is the degree to which a customer is happy with your product or service. Solution providers have always cared about creating satisfied customers; they are their customers too (and those customers may be even more valuable to their business than to yours). Solution providers typically sell a bevy of products and services to the same customer. The partner often carries several vendor product lines – possibly hundreds – which they leverage to put together a solution for a customer business need or opportunity. They want the products or, more importantly, the solution to satisfy customer expectations so they can continue to sell them more stuff.

SEO Best Practices: General Content Creation

whitePaper | March 23, 2022

Content creation is your business’ superpower. Having the right content on your business website allows you to build a relationship with your audience and earn their trust. It also helps you establish your expertise, create brand recognition, and increase lead generation. But you shouldn’t stop at content creation. You have to make sure that your content is optimized and follows SEO best practices. Search engines rank highly optimized content higher than those that are not, and the higher you are on a search page, the easier it will be for potential customers to find you, and the better chance for you to earn their business.

Liberate marketers! Why now is the time to start taking creative risks again

whitePaper | July 12, 2021

It’s 2021 and we’ve got the digital world at our fingertips. And, digital marketing has become increasingly competitive as we tussle for visibility on social media and to stand out from competitors. It feels like now is the right time to take a risk and embark on a brave new strategy, using different content mediums and creative ideas. But what happens when this isn’t supported or encouraged by C-level management? And where does the role of creativity fit into all this? To discover the answers, digital asset management software company Bright commissioned some research, asking marketers to share their approach to marketing strategy this year and whether there are invisible chains holding them back.

Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

How to Convert More Leads Into Customers

whitePaper | August 1, 2020

Make the most of your opportunities by nurturing your leads through a compelling customer journey that results in great clients and better ROI. Once you've attracted the prospect and secured the lead, you need to nurture your potential clients along an immersive customer journey. This eBook will show you how and why to segment your leads, develop and distribute content for each funnel stage, and promote your products and services through social media and webinars.

Through-Channel Demand Gen Has Shifted. Are You Ready?

whitePaper | February 10, 2022

Channel Marketing and the IT Channel ecosystem in general are constantly evolving. The biggest challenge is the multiple changing factors, including the Channel model itself, overarching demand generation strategies, and buyers’ behaviors. In this eBook you’ll uncover how channel demand generation has changed, how to better educate and empower Partners, and what types of content you need to develop to drive demand the RIGHT WAY!

Facebook Marketing For Dummies