Digital media trends survey

January 8, 2019

While adopting new technologies and business models normally carries risk, our research helps clients take smart risks and avoid the pitfalls of following the herd—or sitting on the sidelines. We cut through the clutter to help businesses drive technology innovation and uncover sustainable business value. Armed with the center’s research, TMT leaders can efficiently explore options, evaluate opportunities, and determine whether it’s advantageous to build, buy, borrow, or partner to attain new capabilities.

Spotlight

Plume Design

The world’s first SaaS experience platform for Communications Service Providers. At Plume, we believe that technology isn't about moving faster. It's about making moments better. Which is why we've brought relentless focus to understanding the digital lifestyles people want to live, the spaces where they play out, and innovating ways to make digital experiences blossom. As the only open and hardware-independent solution, Plume enables the rapid delivery of new services for connected homes, MDUs, small business, and beyond at massive scale. For residential subscribers, Plume delivers self-optimizing WiFi, cyber-security, access controls, and more. Our purpose-built suite of smart services turns small business networks into fully connected, business intelligence platforms. And Service Providers get robust back-end applications for unprecedented visibility and support.

OTHER WHITEPAPERS
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Successfully Selling the Value of a B2B Digital Transformation

whitePaper | July 12, 2021

Changes in consumer technologies, audience demographics, and purchasing preferences have motivated many businesses to upgrade their legacy commerce platforms. This guide provides three persuasive approaches – supported by the data of leading industry authorities – to help you sell the value of a digital commerce upgrade to stakeholders within your organization.

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Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

whitePaper | January 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix. Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

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Solutions Partner Program

whitePaper | August 1, 2022

Welcome to the HubSpot Solutions Partner Program, a diverse and expansive ecosystem of solutions partners and solutions providers helping millions of customers grow better with HubSpot.

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Proven Strategies for Generating Leads

whitePaper | November 6, 2019

The eBook covers a few topics to give you a better idea of how each aspect of your online presence plays an important role in bringing in new leads—from SEO and PR to online marketplaces. It can be hard to know where to find new clients. Better yet, where to find long-lasting clients that pay well.

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IMPROVING THE ROI FORENTERPRISE HPC AND AI WITHHPE END-TO-END CLUSTERS

whitePaper | June 21, 2022

As organizations in many industries struggle to overcome competitive and cost pressures, they are increasingly using high-performance computing (HPC) and artificial intelligence (AI) to drive greater innovation and productivity and deliver higher quality products and services faster at lower costs and risks. The use of HPC in business entities, Enterprise HPC, is growing, is becoming mission critical, and has the potential to deliver a high return on investment (ROI).

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2022 State of Marketing to Engineers

whitePaper | October 5, 2022

Welcome to the 2022 State of Marketing to Engineers Report. This marks the fifth consecutive year GlobalSpec and TREW Marketing have partnered to better understand how engineers and technical buyers find the information they need to make critical work-related decisions. Each year, we’ve empathized with the industrial marketer’s need to justify their marketing spend. They’ve long needed to make informed decisions on resources – including people, time, and budget – to deliver maximum ROI. This year, our survey contains a mix of popular topics asked consistently to monitor trends, along with fresh questions that take a deeper dive into particular channels and buying behaviors. This year’s research examines valued sales behavior, LinkedIn interaction, and a few new webinar and podcast questions.

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Spotlight

Plume Design

The world’s first SaaS experience platform for Communications Service Providers. At Plume, we believe that technology isn't about moving faster. It's about making moments better. Which is why we've brought relentless focus to understanding the digital lifestyles people want to live, the spaces where they play out, and innovating ways to make digital experiences blossom. As the only open and hardware-independent solution, Plume enables the rapid delivery of new services for connected homes, MDUs, small business, and beyond at massive scale. For residential subscribers, Plume delivers self-optimizing WiFi, cyber-security, access controls, and more. Our purpose-built suite of smart services turns small business networks into fully connected, business intelligence platforms. And Service Providers get robust back-end applications for unprecedented visibility and support.

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