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How Customer Engagement Varies by Region

November 25, 2019

The infographic highlights that companies in APAC regard themselves as the most advanced for customer engagement. When looking at the types of platforms used for customer engagement, Europe is at the forefront when it comes to email marketing and the CMS. In North America, respondents favour the use of social media platforms and marketing automation for customer engagement efforts. The State of Customer Engagement 2020 report from London Research and dotdigital explores the channels and technologies used by companies for communicating with customers and prospects. This infographic looks at how the approach to customer engagement varies by geography, with comparisons between North America, Europe and Asia Pacific.

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How Customer Engagement Varies by Region