Dagger

Content Marketing

The Enablement Group | June 14, 2021

The Enablement Group (TEG), a business enablement content organization and consultancy, and Mainspire Marketing, a worldwide full-service marketing agency, are pleased to declare that they have consolidated operations under the name “The Enablement Group” to more readily serve the requirements of corporate sales, marketing, and HR groups. Marc McNamara, Founder and Chief Enablement Officer of TEG (headquartered in Laconia, NH), and Sarah LaLiberte, Founder of Mainspire...

Marketing Strategy

Okta | September 08, 2023

A new Okta channel executive underscores the need to utilize partners on a larger scale than ever before. Okta is aligning itself with the trend of vendors embracing a partner-centric approach. James Bradley cited Okta's recent Q2 financial report, in which CEO Todd McKinnon outlined plans to surpass the company's current $2 billion valuation. ...

Airship | April 06, 2020

For the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey relationships and in a few clicks modify messages to improve performance with the help of Airship. Read More

Impartner | August 24, 2020

Impartner, the world's most-award winning, most complete channel management platform and Partner Relationship Management (PRM) provider today announced it has completed the acquisition of the Through Channel Marketing Automation (TCMA) business from partner marketing automation solutions provider, TIE Kinetix (AEX: TIE). With the acquisition, which includes TIE Kinetix's full suite of contemporary Brand Control and Demand Generation technologies, Impartner now offers the industry's m...