The Enablement Group and Mainspire Joins Hands Together To Assist the Gap Between Marketing and Sales
The Enablement Group | June 14, 2021
The Enablement Group (TEG), a business enablement content organization and consultancy, and Mainspire Marketing, a worldwide full-service marketing agency, are pleased to declare that they have consolidated operations under the name “The Enablement Group” to more readily serve the requirements of corporate sales, marketing, and HR groups.
Marc McNamara, Founder and Chief Enablement Officer of TEG (headquartered in Laconia, NH), and Sarah LaLiberte, Founder of Mainspire (headquartered in Gilford, NH) and the new Chief Engagement Officer of TEG, are eager to unite the two organizations to all the more likely serve both customer bases and leverage the combined teams' ability. Marketing and sales enablement requires investment in individuals, content and technology. Consolidating TEG and Mainspire unites many years of important experience to help clients craft and execute excellent engaging experiences that significantly increase visibility, productivity, and employee efficiency.
“To survive today, organizations need to succeed at every stage of the customer buying journey, but often we find there is an enablement gap between sales and marketing,” commented McNamara. “Bombarded with digital distractions, customers are harder to engage while employees struggle to find the key content or training they need to grip and hold customer attention and earn their business. TEG has spent years delivering content solutions for sales enablement, and by merging with Mainspire, we bridge the enablement gap between marketing content and sales content.”
“It all comes down to experiences,” commented LaLiberte. By comprehending the entire buying journey - from marketing to sales to customer service - we work with our clients to provide tangible, measurable, performance improvements through engaging content experiences. Our objectives are to assist maximize budget and revenue, then explain and train with the right content, in the right community, with the right process. Every time.”
As a new, more influential marketing and sales content agency, TEG takes the time to understand their clients’ organization, people and customers. Their philosophy is that no two companies are the same and they carefully evaluate and use data and metrics to assess where their clients are and where they want to go, and then provide the processes and programs they need to get them there. TEG helps transform content and create solutions that capture attention and deliver on clients’ communication objectives.
McNamara continued: “With the TEG/Mainspire merger, we are much more than a content agency: we are now an experience agency. And we make the experience fun, entertaining, exciting, competitive, and most importantly, effective. We understand that engagement is critical to success.”
TEG is unique in that it provides services to both marketing and sales leadership by addressing the enablement gap of knowledge, skills, or resources that hold teams back from exceeding strategic goals. For customer-facing content, TEG’s full-service marketing services include programs for webinars and virtual events, PR, copywriting and design (blogs, websites/landing pages, socials, emails), CRM/marketing automation and sales campaigns. For internal teams’ learning and enablement, TEG excels in digital interactive learning design and performance support.
About The Enablement Group
The Enablement Group (TEG) is a marketing and sales enablement content agency that delivers experiences fostering greater engagement and message retention, ultimately driving revenue and performance improvement. From interactive video to virtual events to learning modules or marketing campaigns, TEG’s team of professionals, including strategic consultants, project managers, and the TEG Factory of instructional and creative designers, animators, authors, assembly, developers and support, help clients quickly improve performance and revenue through optimized content experiences. TEG takes the time with each of its clients to define a culturally aligned program that systemizes the creation and delivery of critical content for every stage of the buyer's journey.