Direct Online Marketing

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

Marketing Strategy

Adshares | October 18, 2021

In 2017, the Adshares Blockchain ($ADS) launched as the first technology to connect Publishers and Advertisers directly, cutting out the middleman in advertising contracts. With continuing efforts within the Adshares ecosystem since the Adshares Blockchain’s launch, it comes as no surprise that the Adshares name has gained strength as one of the top performing decentralized Ad Networks in the world, with over 200M ad impressions per month. “Adshar...

DECK 7 | April 30, 2020

Morgan Gregory, Google Cloud Office of the CTO: Strategy & Programs at Google runs strategy and programs for Google Cloud's CTO Office, working closely with their senior leaders and technical CXOs of strategic customers on co-innovation and thought leadership initiatives. Morgan has a passion for paradigm-shifting technology and has side hustle in AI. She's particularly interested in AI for Good and Responsible AI - topics that marry her technical background and desire to make a diff...

Bing | February 20, 2020

Bing is in the initial stages of rolling out a modernized version of Bing Webmaster Tools. Releasing first to a select set of users this week, the new Bing Webmaster Tools will be available to all users by the first week of March. In an announcement, the company says the refresh of Bing Webmaster Tools comes as a response to criticism about the current interface being “slow and outdated.”...