WiSA | April 14, 2021
WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021.
WiSA Wave has shown significant web traffic growth quarter to quarter and year over year.
Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, representing a 234% increase.
In Q1 2021, nearly 18% of all WiSA website visitors continued their journey to a member or retailer website to learn more about or buy a WiSA Certified™ product.
Even with WiSA Wave exposing a large number of new, in-market enthusiasts to the category, organic, direct and referral traffic remains strong in the 18%-21% range, reinforcing the growing awareness of WiSA.
“We are constantly working with our members to add value to their initiatives through advancements in technology, product development support, distribution, category and product marketing, and consumer awareness,” said Tony Ostrom, President of WiSA. “Over the next year, we will grow the wireless home cinema category through effective consumer outreach and communication, education, increased distribution of WiSA Certified solutions from WiSA members, and the continued expansion of WiSA Certified and WiSA Ready™ products.”
Samsung | April 13, 2021
CLG, a top-tier North American esports organization, and Samsung Electronics America, announced a partnership in which Samsung will be the Official Computer Memory Hardware Devices Partner for all CLG teams. The partnership includes an editorial-style digital content series and premier brand integration throughout CLG’s team and player digital channels across Twitch, Twitter and Instagram.
Samsung is also the Presenting Partner for CLG’s Amateur Competition Platform “Samsung Open Tournament Series,” where Samsung will be involved in all marketing assets and throughout the livestreams of Samsung Open Tournament Series events on the CLG Twitch Channel. The series is coed and provides an opportunity for everyone to gain experience in a competitive and comfortable environment.
The first Samsung Open Tournament Series will take place on April 24, with Amateur players competing in League of Legends. The monthly tournaments will alternate between League of Legends and fan-voted games.
Ceros | May 09, 2022
Ceros, the cloud-based, no-code design platform for interactive content announced the expansion of its partner ecosystem with leading sales enablement vendors Highspot and Showpad. These partnerships cement Ceros' dedication to achieving its mission to build an integrated creative suite for all designers and marketers, from enterprise clients to citizen creators.
"Content creators, designers, and marketers recognize Ceros as an essential tool in their creative stack throughout the interactive creative journey — from concept, drafting and review, to final feedback and publishing. They know they need a platform that can evolve to keep up with their creative and marketing demands, We see a future where the suite of Ceros products are an essential, irreplaceable part of every creative leader's day-to-day productivity, empowering them to put forth their brands and engage with buyers in a meaningful way. Through the integration of trusted technology partners, we're taking concrete steps toward that future every single day."
Simon Berg, CEO
By partnering with leading sales enablement platforms Showpad and Highspot, Ceros content can be easily distributed to sales teams within the tools they use every day, as well as make Ceros experiences available offline. These integrations also let Ceros users find everything in one spot, boosting performance by bridging the gap between marketing and sales resources. Showpad and Highspot are available on iOS, Android, browser and Windows, allowing for design around multiple screen sizes to achieve optimal use.
"The Ceros partnership ecosystem is vital to our operations. Its robust offerings mean we have more resources to more easily create high-quality, interactive content in Ceros," said Meredith Burall, Creative Services Leader, Director, at BDO USA, one of the nation's leading accounting and advisory firms. "And not just that: We can connect our content immediately to many of the systems we already use, streamlining our marketing efforts and boosting our efficiency. We're looking forward to these enhanced partnerships as we continue to rely on Ceros as a foundational element in our powerful creative stack."
As a leading provider of interactive content, Ceros recognizes the value of robust integrations in forming a fully developed creative stack. To enable marketers and designers to do their best, most streamlined, more creative work, Ceros invested in key strategic partnerships over the past year in design, automation and social media.
Creative & Design Partners
To unlock visual resources for all creatives, Ceros partnered with Getty Images to give designers and marketers the ability to tap into Getty Images' expansive collection of stock video within the Ceros Studio. This integration enables designers to quickly find, add and edit videos and images without leaving the Ceros Studio, increasing the speed and quality of creation and enhancing marketers' freedom to test, create and publish digital concepts and experiences on the fly. Similarly, Ceros partnered with the Noun Project to provide users with the ability to tap into the most extensive SVG icon library, and easily add and customize within Ceros experiences.
Marketing Automation Technology Partners
Ceros integrates with leading marketing automation software Adobe Marketo Engage and HubSpot to drive content performance and generate leads. This integration allows Ceros Studio users to easily access and add their Marketo or HubSpot forms directly from the Studio and incorporate them into Ceros experiences. From within these systems, lead-level content engagement can be tracked, incorporated into lead scoring and trigger marketing automation activities based on user activity.
As one of the most-used analytics platforms for tracking web performance, Adobe Analytics gives users a full picture of content performance through its website tracking feature. Through integration with Ceros' Universal Analytics, users are able to access Ceros experience data directly in the Adobe Analytics platform. Measurable data includes component clicks, form submits, page views and more.
Ceros is a badged business partner of the leading social platforms–including Pinterest and Snap amongst others –enabling advertisers on these platforms to enhance their creative campaigns. These partnerships allow advertisers to leverage Ceros' platform and services for rich, interactive experiences that social users land on after clicking or swiping up on an ad. Through the Ceros platform, advertisers can deploy immersive, mobile-first experiences across their paid social campaigns–including interactive lookbooks, games, and quizzes, among other use cases.
Ceros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development. The Ceros Studio is the only platform of its kind with the ability to produce creative content experiences at scale. Founded in 2012, Ceros has offices in New York and London and is used by many of the world's top brands.
Accela | February 08, 2022
Accela, the trusted provider of cloud solutions for government announced that Accela Vice President of Alliances and Channels, Tony Aiello, was named to CRN's 2022 Channel Chief list, a brand of The Channel Company. CRN's annual Channel Chiefs list recognizes top IT channel vendor executives who demonstrate influence, innovation, and expertise in channel leadership. All honorees are selected by a panel of CRN editors.
In his role, Aiello is focused on empowering the company's partner ecosystem. In 2021, Accela onboarded several strategic system integrators and resellers as well as important independent software vendors to both extend and deliver Accela's solutions to even more counties and states to help their modernization journey and prepare for whatever comes next.
"I am honored to be named a CRN Channel Chief, and grateful for my team and the channel partners that help Accela advance governments' digital transformation and build stronger communities," said Aiello. "Our partners play a critical role in delivering Accela's solutions and helping government agency leaders meet the evolving needs of their citizens. I look forward to continuing to support our channel partners' successes."
Recent Accela channel successes include receiving two Microsoft US Partner Awards for "Government Partner of the Year" and "Community Response," launching and implementing 12 COVID-19 response solutions, as well as having 80 percent of Accela's partner ecosystem attending the company's annual Partner Summit. The spring 2022 Partner Summit will showcase Accela's ecosystem of innovative companies – from Microsoft to Esri – who help implement Accela's platform and enhance customer experience. The company also developed new strategic partnerships that empowered agencies to improve how they deliver services to residents.
CRN's 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies. We're thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success."
Blaine Raddon, CEO of The Channel Company
This recognition reflects Accela's leadership in building an ecosystem to deliver modern solutions that accelerate governments' digital transformation and meet communities' needs.
Accela provides a unified suite of cloud solutions trusted by governments across the globe to accelerate their digital transformation, deliver vital services, and build stronger communities. More than 275 million citizens worldwide benefit from Accela's government software solutions. The company offers agile, purpose-built solutions and the power of a platform that provides users with a consumer-like experience, shares data across departments, and ensures world-class security.
With Accela, government agencies experience rapid and effective digital transformation. Accela's government software meets agencies wherever they are on their modernization journey, while also helping them prepare for whatever comes next. The company is a 2021 Microsoft US Partner Award winner for its innovative SaaS solutions to help governments respond to the COVID-19 pandemic and was named as one of the Largest East Bay Tech Employers by San Francisco Business Times. Accela is headquartered in San Ramon, California, with offices around the world.