Young & Rubicam founded his own production based in Prague

Young & Rubicam | May 09, 2016

Global agency network Young & Rubicam has established a full-service production company Ray Productions. The new company under the leadership of Executive Director of Young & Rubicam.

Spotlight

Digital is an all-encompassing and often frustrating word in B2B. I’m sure marketers are sick of hearing how they need to be adapting and innovating in preparation for the ‘digital revolution’. Guess what, folks? The revolution is in full swing; the opening skirmishes have been fought, with victors and casualties alike. However, now is the time for the real war on the digital battlefield to commence.


Other News
MARTECH

Lenovo Announces New AI Innovators Program

Lenovo | August 24, 2022

Lenovo today announced the new Lenovo AI Innovators program, a partner ecosystem enabling Lenovo customers to confidently deploy artificial intelligence. The program provides a broad range of support for independent software vendors (ISVs) and their customers looking to bring AI from the lab to scale. Leveraging the program, Lenovo’s AI Innovators are delivering cognitive decisions at scale across financial, manufacturing, healthcare, retail and smart city applications, enabling vertical use cases like autonomous shopping, predictive maintenance and clinical decision support. As intelligent transformation accelerates, businesses are turning their focus to strategic AI implementation to unlock greater efficiencies, faster time-to-market and smarter solutions across data management, security, storage, analytics and maintenance. In fact, by 2025, the IDC expects overall AI services spending to reach $52.6 billion. However, many enterprises face implementation challenges due to resource limitations and diverse infrastructure requirements. “Lenovo is focused on leading the intelligent transformation to smarter technology for all with smarter infrastructure solutions and services that unlock intelligence to expand business opportunities and fuel growth,” said Scott Tease, Vice President and General Manager of HPC and AI, Lenovo Infrastructure Solutions Group. “The Lenovo AI Innovators partner ecosystem provides a one-stop shop to help customers of all sizes easily deploy AI with confidence. From early proofs of concept to scaling AI, Lenovo’s partner ecosystem provides the full range of support to help businesses simplify implementation across a variety of infrastructures and deploy today’s most innovative AI software, so they can gain actionable decisions in retail stores, factories, hospitals and cities across the world.” Smart Ecosystem of Certified AI Solution Partners Leveraging Lenovo’s AI infrastructure, the Lenovo AI Innovators ecosystem has welcomed more than 30 AI ISV partners across a range of applications and services, representing more than $1 billion in venture capital investment, since its inception. “Sunlight is honored to be one of the first global Lenovo AI Innovators partners. Together, Lenovo and Sunlight technologies are creating industry-first AI solutions that address the real requirements at the edge – turning data into decisions across thousands of oil platforms, retail stores and manufacturing robots,” said Julian Chesterfield, Founder and CEO, Sunlight. “This partnership allows Sunlight early access to Lenovo’s latest edge innovations for certification and proofs of concepts that mutually benefit our networks of partners, ISVs and enterprises.” Designed as a one-stop shop for enterprise AI, Lenovo’s ecosystem offers a unique diversity of technology partners, ISVs, industry-focused solutions, hardware and more, ensuring Innovators can quickly access and deploy the solutions that best suit their clients’ business needs. Facilitating the AI Journey The gapless ecosystem covers all crucial areas for successful AI deployment, across the broad hardware portfolio from pocket-to-cloud-to-HPC, crossing into middleware, MLops, certified AI platforms and AI vertical applications, as well as bespoke AI services. The Lenovo AI Innovators program leverages industry-leading open source tools, such as Intel’s Open Vino and One API for optimizing AI solutions across the expansive portfolio of architectures to help enterprises get the best performance from their AI solutions, from the hardware, middleware and application. The program simplifies the effort and helps reduce the cost for AI software developers, while ultimately providing their customers with the confidence to deploy today’s most innovative AI software. As technology innovation continues to push the boundaries of business, enterprises have an opportunity to ready their smart IT infrastructure for the future so they can be more competitive today and tomorrow. Visit https://www.lenovo.com/ai-innovators to learn more about the Lenovo AI Innovators program and ecosystem partners.

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MARTECH

Nextgen Group acquires stake in Sydney IT channel digital marketing firm Elastic Digital

Nextgen Group | July 06, 2022

Distributor Nextgen Group has acquired a strategic stake in Sydney digital marketing agency for the IT channel Elastic Digital. Elastic Digital specialises in digital marketing services for IT channel companies across vendors, distributors and resellers mostly based overseas, principally in the United States. The company also has a strategic partnership with global channel marketing platform ZiftONE. In its announcement, Nextgen said the acquisition came following a commissioned review by analyst firm Forrester, which found that investments in digital marketing capabilities and expanded reach would help the company remain a differentiated market maker. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “We acquired Bang five years ago to bring a professional digital marketing capability to the enterprise IT & Telecommunications Channel. This strategy has succeeded in developing some great clients, delivering leading edge campaigns, and forging a place for digital marketing in a distribution and channel services company,” Nextgen Group chief executive John Walters said. “As a result of the Forrester (Jay McBain) review we decided to double down on our digital marketing capability with a more scalable model that supports our geographical and services expansion. The Elastic Digital model has that in spades. “Our vendors and partners need that, and our Nextgen services businesses, such as oSpace and Optima need that type of GTM model. This gives us a tighter alignment with the rapidly growing enterprise cloud, software, and cybersecurity markets.” Nextgen will transition Bang into Elastic Digital and adopt Elastic as its lead agency brand, citing its global activities, recognition and relevance. Elastic Digital founder and managing director Cameron Avery will join Nextgen’s leadership team as its chief marketing officer, replacing Bang founder Martin Mason, who will continue scaling back his workload and take a new role as strategic consultant. Avery as CMO will be responsible for Nextgen’s global digital marketing strategies and execution across the distribution and channel service businesses. Acting Bang managing director Janice Tong has also been named APAC head of strategic marketing services, and will also report directly to Avery. Nextgen head of corporate marketing services Nick Love will also report to Avery. Commenting on the acquisition, Avery said, “After 10 years in Silicon Valley I was surprised to find a company with a vision as strong as the Nextgen Group’s when I returned to Australia. Their model gives enterprise cloud, software, and cybersecurity companies the tools they need to investigate, start up or rapidly expand in AsiaPac. This is a completely new and fresh approach.” “Elastic Digital’s demonstrated digital marketing capabilities in target industries will serve to strengthen and enhance their already impressive model.”

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MULTI CHANNEL MARKETING

Triton Pacific Securities Expands RIA Focus

Triton Pacific Securities | August 30, 2022

Triton Pacific Securities has recently expanded its Registered Investment Advisor ("RIA") capital markets team, adding Katie Hubbard as senior vice president of RIA Channel and Western Capital Markets. Hubbard brings over two decades of successful capital raising experience to the firm in this newly created role. Hubbard will be joining Andrew B. Hurvitz, vice president of Eastern Markets, and Kevin Kennedy, associate vice president, adding her extensive knowledge to the already robust and high capital raising RIA team. Hubbard has built institutional sales teams and raised over $15 billion for some of the most prestigious investment firms, including Blackrock, Empower, Carson Group and Walton Global. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Having known Katie for nearly 15 years, we believe she will be an impactful addition to Triton Pacific's capital markets team," says Brian Buehler, president and CEO of Triton Pacific Securities. "Hubbard has an extensive network in the fee-based advisor space, experience with SEC-exempt Regulation D offerings, and a passion for helping advisors grow their portfolios." In Hubbard's previous role as senior manager of Wealth Advisory at Empower, she managed 40 retirement and wealth advisors and was recognized as "Sales Manager of the Year" in 2021. Prior to Empower, Hubbard was the national sales manager and partner at one of the largest RIAs in the country. At Hubbard's earlier role as vice president at BlackRock, she was responsible for capital raising and consulting independent advisors on portfolio construction using the Aladdin Risk platform. Hubbard graduated from University of Denver with a degree in Real Estate and Construction Management and earned her Master's in Finance from University of Colorado. Hubbard currently holds her Series 7, 63, 65, 24 and SIE FINRA licenses. About Triton Pacific Securities Triton Pacific Securities, founded in 2005, is the dealer manager of Triton Pacific Capital Partners, a Los Angeles-based private equity firm, and offers tax-advantage private equity investment programs to family offices and financial professionals and their accredited investors. The firm focuses on investing in established small- and mid-sized companies that show potential within industries that exhibit attractive fundamentals or significant structural changes poised for rapid growth and expansion.

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CHANNEL PARTNERSHIPS

Ingram Micro Cloud Now Offers Google Cloud Platform, Google Workspace and Chrome Enterprise Portfolio in Southeast Asia

Ingram Micro Cloud | July 08, 2022

Ingram Micro Cloud today announced it is now offering Google Cloud Platform (GCP), Google Workspace and Chrome Enterprise to its reseller network across Singapore, Indonesia, Malaysia, and Thailand. Ingram Micro Cloud is making its distinctive Google Cloud offerings – previously launched in the US, UK, Canada and France – exclusively available to its network in these markets for the first time. The move bolsters the global offering of Ingram Micro’s Cloud Marketplace, with partners now having the ability to leverage Ingram Micro Cloud to grow their Google Cloud Platform, Google Workspace and Chrome Enterprise businesses. Google Cloud and Ingram Micro Cloud are working together to advance channel partners’ current skills and offerings, and develop new resources to support partners in managing end customers. Ingram Micro Cloud also covers a wide range of partner enablement and support initiatives to help partners build GCP, Google Workspace and Chrome Enterprise practices through its partner programs, which provide end-to-end engagement models for Ingram Micro Cloud to enable systems integrators (SIs) and independent software vendors (ISVs). Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings. Victor Paradell, executive director, cloud channel sales, emerging markets at Ingram Micro Cloud, says, “Channel partners in the region will benefit from the strength of this collaboration to capture significant growth opportunities across Google’s end-to-end cloud services offerings.” Paradell continues, “Ingram Micro Cloud is incredibly excited to partner with Google Cloud, and in turn provide our reseller partners across Southeast Asia with exclusive access to our Google Cloud Platform, Google Workspace and Chrome Enterprise portfolio. With this announcement, we show our commitment to ensuring our partners have access to the best cloud productivity, collaboration and infrastructure solutions, services, and enablement benefits that allow them to unlock the digital opportunity uptake in this region, which is one of the fastest growing in the world.” As a result of this expanded relationship with Google Cloud, Ingram Micro Cloud expects its vast partner network to have new opportunities to meet customer needs, while expanding their IaaS businesses. The news comes amid a boom in the global IaaS market, with Gartner reporting 40.7% growth in worldwide IaaS public cloud services in 2020 and market researchers predicting that the industry will reach $74.63 billion by 2025. “We’ve been experiencing unprecedented demand from businesses as they embrace the cloud to drive resilience, innovation and growth. This surge in cloud deployments means that the need for highly-skilled partners to advance our customers’ digital transformation goals has never been greater,” said Ruma Balasubramanian, managing director, Southeast Asia at Google Cloud. “With Ingram Micro Cloud’s proven experience in establishing and scaling successful Google Cloud practices, SIs and ISVs can gain significant opportunities to deliver high-value implementation and professional services, vertical solutions, and digital transformation expertise. We are proud that our partners have seen impressive growth across virtually every facet of their business, and our collaboration with Ingram Micro Cloud is part of our commitment toward providing the region’s partner ecosystem with the products, services, training and go-to-market support that’s needed to accelerate our joint momentum.” For further information about Ingram Micro Cloud’s Google Cloud offerings, visit our IaaS landing page. About Ingram Micro Cloud Ingram Micro Cloud brings together innovators and problem solvers to help the world accomplish more. It facilitates and manages the cloud’s complex digital value chain—all powered by CloudBlue technology. With unmatched global reach, easy access to automated go-to-market and integration tools, deep technical expertise, and a curated selection of scalable SaaS and IaaS solutions, Ingram Micro Cloud helps vendors, resellers, and managed service providers by offering More as a Service. Detailed information is available at www.ingrammicrocloud.com.

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Spotlight

Digital is an all-encompassing and often frustrating word in B2B. I’m sure marketers are sick of hearing how they need to be adapting and innovating in preparation for the ‘digital revolution’. Guess what, folks? The revolution is in full swing; the opening skirmishes have been fought, with victors and casualties alike. However, now is the time for the real war on the digital battlefield to commence.

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