Women’s March a reminder of the incredible viral power of Facebook
Marketing Land | January 23, 2017
Recently Facebook has taken considerable criticism (including from me) for being a conduit for fake news during the past election cycle. The quasi-utopian fantasy that Facebook was making the world “more open and connected” was shattered by the political echo-chamber effect, pizzagate and a few horrific live-streaming incidents. Yet the Women’s March in Washington DC and its many “sister marches” around the US and globally wouldn’t have happened without it. It’s very possible the Women’s March was the largest protest in US history — an estimated 3.7 million across the US participated.