Why You're Thinking About Your Social Media Marketing All Wrong
Michael Schein | July 20, 2018
Every other week there seems to be a new marketing revolution. Search engine optimization. Social media. Inbound. Automation. Targeting. Whatever the latest high-tech trend, the basic storyline is always the same. If you don’t master the newest platform, methodology, technology, or system, you and your company are doomed to obsolesce, bankruptcy, and despair. It’s a bit nerve-wracking. However, while the tools of marketing may be evolving at a breakneck pace, the fundamental principles of human motivation remain remarkably consistent. As such, true marketing masters focus on these first before deciding what technology to apply. Noah Brodsky, the Chief Brand Officer of Wyndham Destinations, falls into this category. His approach to dismantling years of negative preconceived notions about a legacy industry serves as a template worth modeling for anyone trying to get the word out about their product or service in a rapidly changing environment.