Why You're Thinking About Your Social Media Marketing All Wrong

Michael Schein | July 20, 2018

Why You're Thinking About Your Social Media Marketing All Wrong
Every other week there seems to be a new marketing revolution. Search engine optimization. Social media. Inbound. Automation. Targeting. Whatever the latest high-tech trend, the basic storyline is always the same. If you don’t master the newest platform, methodology, technology, or system, you and your company are doomed to obsolesce, bankruptcy, and despair. It’s a bit nerve-wracking. However, while the tools of marketing may be evolving at a breakneck pace, the fundamental principles of human motivation remain remarkably consistent. As such, true marketing masters focus on these first before deciding what technology to apply. Noah Brodsky, the Chief Brand Officer of Wyndham Destinations, falls into this category. His approach to dismantling years of negative preconceived notions about a legacy industry serves as a template worth modeling for anyone trying to get the word out about their product or service in a rapidly changing environment.

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Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.


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MARKETING ANALYTICS

CLG and Samsung Announce Marketing Partnership

Samsung | April 13, 2021

CLG, a top-tier North American esports organization, and Samsung Electronics America, announced a partnership in which Samsung will be the Official Computer Memory Hardware Devices Partner for all CLG teams. The partnership includes an editorial-style digital content series and premier brand integration throughout CLG’s team and player digital channels across Twitch, Twitter and Instagram. Samsung is also the Presenting Partner for CLG’s Amateur Competition Platform “Samsung Open Tournament Series,” where Samsung will be involved in all marketing assets and throughout the livestreams of Samsung Open Tournament Series events on the CLG Twitch Channel. Th...

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MARKETING ANALYTICS

WiSA Wave Marketing Program Continues to Drive and Grow Consumer Traffic to WiSA and Member Websites

WiSA | April 14, 2021

WiSA LLC, founded by Summit Wireless Technologies (NASDAQ: WISA), today announced strong, continued website traffic and category exposure driven by the WiSA Wave Marketing Program. The program, launched on September 1, 2020, creates specific digital marketing assets and campaigns and provides Association members access to WiSA’s analytics and growing consumer database. WiSA is forecasting website traffic to reach one million visitors in 2021. WiSA Wave has shown significant web traffic growth quarter to quarter and year over year. Nearly 140,000 visitors were driven to websites for WiSA or brands and retailers in Q1 2021 versus over 34,000 in Q1 2020, repr...

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CONTENT MARKETING

Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior

Quad | April 14, 2021

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention a...

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MARKETING ANALYTICS

Agile marketing requires agile data measurement

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential to keeping the agile marketers ready for anything. Keeping agile during rapid growth Love Wellness has seen 100x growth since Murray joined the team in 2018. At that time, the co...

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Spotlight

Video marketing is the strategy of the contemporary world. Gone are the days when mere pamphlets and posters were enough to garner the attention of various audiences, today everyone wants something according to their taste.

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