Why marketers must be data-driven

In today’s highly competitive digital economy, the result that counts is revenue, and the only way to ensure your marketing team delivers that result is through marketing. This may seem simple, but many B2B marketers face a data dilemma: either they lack the data they need to make effective business decisions or they lack confidence in the data they do have. Marketers must overcome this data paralysis if they want to succeed. Marketing must be data-driven Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture. While there is still an art and creative science to marketing, even the creative aspects of the job are now driven by insights and analysis.