Why CFOs should care about predictive marketing analytics
Marketing Tech News | November 20, 2017
The role of the CFO is changing from “cost authority to business value architect”, as Accenture neatly put it. 73% of finance leaders say they’ve been more engaged with strategy over the past two years; financial management is no longer the CFO’s sole domain: CFOs need to add greater strategic value in order to become core decision-makers, responsible for driving organisational growth.