Which Social Media Platforms are Best for Boutique Businesses?

Determining the right social media platform/s that a business should maintain a presence on is often tougher than it sounds.That can be even more difficult for boutique businesses, like dress shops or bakeries, since many are operating on limited budget and bandwidth. There’s a general understanding that boutiques should have some sort of presence on certain social platforms, however the platforms you use also need to be able to provide a measured, long-term return on investment to justify any such effort.So which platforms should boutique businesses focus on?
I decided not to guesstimate - instead, I spoke to several social media professionals, and boutique business owners in themselves, in order to nail down four specific platforms which have delivered results for them and their clients. Audrey Strasenburgh is an SEO Strategist at online logo design company LogoMaker. Prior to working at LogoMaker, Strasenburgh was a social media manager for a Boston-based SEO agency, where the majority of clients were boutique small business owners.
Then and now, she thinks it’s best for most boutique shops to start with Facebook, Twitter, and Instagram profiles.Here’s a look at four social networks to consider, and what each can do for boutique businesses, both in the short and long term.Do customers know where to find your boutique business? If the answer is no, changing that to a “yes” should be one of your top priorities.
Yewande Odusanwo is the Founder and Chief Digital Strategist at digital marketing agency Zora Digital - Odusanwo works to create social media strategies for big and boutique businesses. When in doubt, she recommends that her clients utilize the channels that will best resonate with their audiences.