“What Year Are You Marketing In?” Asks OpenText CMO
Bandt | December 07, 2016
In town to speak at OpenText’s Innovation Tour, Howatson took time out to speak with B&T one-on-one and share his views on marketing and the marketer of the near future.
“I work with my teams and I tell them they have about five years to get off of email. It will no longer be accessible to you. Number one is that people are over saturated, number two is that it’s going to be legislated away from you. By the same token telemarketing will be less effective as well as time goes by,” he says.