Channel Partnerships

VLCM Honored as Barracuda Discover23 Americas Marketing Partner of the Year


VLCM, a front-runner in the provision of comprehensive cybersecurity and IT solutions, is thrilled to announce its recognition as the “Marketing Partner of the Year” at the inaugural Barracuda Discover23 Americas Partner Summit. This award is a testament to VLCM's unwavering commitment to enhancing the success of its relationship with Barracuda Networks, Inc., a trusted partner, and leading provider of cloud-first security solutions. Together VLCM and Barracuda deliver industry-leading services to their customers that solve complex cybersecurity issues.

This accolade was received during an award ceremony at the iconic Coors Field, home of the Colorado Rockies, in Denver, Colorado. It represents a significant milestone for the organization, spotlighting the remarkable work carried out by the marketing team under the leadership of the vice president of Marketing, Darci Piz.

"We are deeply honored by this recognition from Barracuda," said Piz. "It's a true testament to our team's hard work, dedication, and innovative marketing strategies. We look forward to continuing to work closely with Barracuda to further our mutual goals and help our customers stay ahead of the industry trends."

Highlighting Darci Piz's pivotal role in securing this award, Michael Linton, VLCM's CEO, said, “Darci has been instrumental in VLCM’s growth and success. Her ability to understand the market, foresee opportunities, and create impactful marketing strategies has positioned VLCM as a leading technology company. What sets her apart is how she manages to balance her high performance with a people-first approach. She has led several successful campaigns that have significantly increased our ability to connect with our customers and help them achieve their technology goals.”

This year, Barracuda celebrated its 20th anniversary at the Discover23 Partner Summit. The event brought together 150 key partners, providing a platform for participants to better understand how to stay ahead of the constantly evolving cybersecurity landscape and how best to protect customers. VLCM's recognition at this summit underscores its marketing prowess and commitment to Barracuda solutions.

Barracuda vice president of worldwide partner ecosystems, Jason Beal stated, “VLCM is a long-standing, valued reseller of Barracuda that has always demonstrated strong alignment and growth with our teams. We are excited to recognize the VLCM team for constantly creating impactful marketing events and campaigns that drive customer and prospect engagement and pipeline.”

Maria Martinez, vice president Americas Channels at Barracuda, said, “VLCM has consistently showcased remarkable synergy and advancement in its depth of Barracuda product knowledge and opportunity. Through this award, we proudly acknowledge the VLCM team for their dedication in crafting influential marketing programs that effectively engage customers, prospects, and drive pipeline growth. We look forward to building upon this momentum and fostering continued success with VLCM.”

VLCM takes this opportunity to express profound thanks to Barracuda for their recognition. This notable award is held in high esteem, marking a pivotal moment in our corporate journey. Embracing this honor, VLCM reasserts its pledge to continuously innovate in the marketing sphere of IT solutions. This achievement fuels our drive to remain at the cutting edge, delivering unmatched solutions and strategies that embody excellence, all in the pursuit of Getting IT Right for our customers.

About VLCM

Since 1983, VLCM (pronounced val-com) has been a trusted IT solutions provider for over 20,000 organizations across the United States. We pride ourselves on fostering lifelong partnerships, delivering custom IT solutions that align seamlessly with our clients' unique business goals. Our emphasis on work-life balance equips our clients with the necessary tools to enjoy quality time away from work. Ingrained in our culture is a commitment to continuous learning, ensuring we remain abreast of IT advancements. This proactive approach allows us to solve complex business challenges and provide innovative solutions, helping our clients stay ahead of the curve. Whether it's driving business growth or ensuring you consistently "Get IT Right," VLCM is your go-to IT solutions provider. Connect with us on LinkedIn, Facebook, Twitter, and Instagram at @vlcmtech, or visit to discover how we can propel your organization forward.

About Barracuda Networks

At Barracuda we strive to make the world a safer place. We believe every business deserves access to cloud-first, enterprise-grade security solutions that are easy to buy, deploy, and use. We protect email, networks, data, and applications with innovative solutions that grow and adapt with our customers’ journey. More than 200,000 organizations worldwide trust Barracuda to protect them — in ways they may not even know they are at risk — so they can focus on taking their business to the next level. For more information, visit


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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. Partners can acquire the new Specializations by showcasing a combination of product and sales expertise through customer wins and a go-to-market strategy. The new Partner Specializations showcase partners’ unique strengths in the market and encourage innovative ways to continue to grow their ServiceNow practice. “Last year at this time, we made a massive commitment to our partner community by completely transforming our partner program to ensure that partners are front and center in everything we do as a company,” said Erica Volini, senior vice president, global partnerships at ServiceNow. “With the launch of Specializations, our customers can easily identify partners with the best experience and expertise they need to help solve some of their biggest digital transformation challenges.” Obtaining a Specialization will help partners in three critical areas: Differentiate among the ecosystem:Partners will receive badging that will appear across their ServiceNow profiles with increased visibility on the ServiceNow Partner Finder. Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). All Specializations can be obtained at the regional and global level as well as two levels of achievement for further differentiation. Additional Partner Specializations are expected to be launched in 2024. The three Partner Specializations are expected to be available for partners to obtain starting in ServiceNow’s second quarter of 2024. Many partners have already expressed their feedback on the importance of the ServiceNow Partner Specializations including: Jason Rosenfeld, Senior Vice President at Cask: “ServiceNow’s new Partner Specializations offer an opportunity for Cask to showcase our unique consulting expertise and change management solutions to drive digital transformation across enterprises. Program updates like subsequent badging and product line achievements provide greater reach and visibility with organizations looking for the best partner to meet their specific needs. We believe Specializations and the partner finder are a winning combo for connecting customers with the right support and implementations.” Michael Lombardo, Chief Executive Officer at GlideFast Consulting: “We’re thrilled about the new designations to ServiceNow’s Partner Program. With new Partner Specializations, we can continue expanding our technical consulting services and delivering deep ServiceNow expertise to new markets. We look forward to helping customers find value in the Now Platform.” Michael Vadini, Chief Executive Officer at Infocenter:“Today, organizations are looking for a collaborative partner for support with the adoption and scale of new technologies. ServiceNow’s new Partner Specializations will help Infocenter build industry-specific solutions and accelerate technology for customers and their businesses more quickly. We are excited about the enhanced benefits offered by ServiceNow and the continued focus on partners.” Jon Reynolds, Senior VP Global Alliances & Corp Development at Thirdera, a Cognizant Company:“As our company looks to further expand our work across different industries, we’re focused on differentiating our services and ServiceNow platform expertise. ServiceNow's comprehensive Partner Program provides valued guidance and incentives to improve how we advise, implement and optimize technology for businesses worldwide. ServiceNow sets a standard for what it means to be an innovative partner.” ServiceNow is also launching a brand-new partner channel on LinkedIn. Join the new social community for the latest ServiceNow partner news here. For more information on the ServiceNow Partner Specializations visit here. About ServiceNow ServiceNow (NYSE: NOW) makes the world work better for everyone. Our cloud-based platform and solutions help digitize and unify organizations so that they can find smarter, faster, better ways to make work flow. So employees and customers can be more connected, more innovative, and more agile. And we can all create the future we imagine. The world works with ServiceNow™. For more information, visit:

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Channel Partnerships

HiddenLayer Launches Channel Partner Program to Secure AI and MLOps Lifecycle

PR Newswire | January 25, 2024

HiddenLayer, the leading security provider for artificial intelligence (AI) models and assets, today announced a new partner program to empower enterprises with complete AI protection including rapid threat detection and security across the entire MLOps lifecycle. "Our Channel Partner Program is designed to drive innovation by allowing partners to introduce security for AI to their customers, helping to educate more businesses about a new threat landscape," said Rebecca Cahak, Head of Channel, HiddenLayer. "By leveraging this new offering, partners will ensure margin and deal protection, leverage incentives, access flexible and easy-to-use training tools, demo environments, and proof of value tools to drive success." The Channel Partner Program allows partners to seamlessly onboard while providing predictable, transparent pricing and flexible licensing models, and a first-of-its-kind unobtrusive, automated, scalable Artificial Intelligence Security (AISec) Platform. Partners will be able to educate customers on a new threat landscape and provide the solutions they need to protect their AI, and competitive edge, build stronger relationships, and establish their team as AI leaders for their customers. "The HiddenLayer line of products is an important component in our AI security service offerings," said Matt Keating, Head of AI Security at Booz Allen Hamilton. "We are excited to continue to strengthen our strategic partnership with the HiddenLayer team, furthering our ability for joint strategy and co-solutioning." HiddenLayer aims to optimize its current partner network, enhancing it through streamlined support and collaborative offerings. There will be three tiers for the program, Covert, Concealed, and Clandestine, so customers can work together with HiddenLayer to achieve the best-shared outcome. Each tier includes pricing discounts, free online training for sales, and technical enablement and security for AI marketing partnerships. Concealed includes free on-site training and performance incentive programs for extra financial success. Clandestine includes everything previously mentioned, with the addition of account mapping, executive security research briefings, and more. "By joining HiddenLayer's partner program, we're enabling customers to safeguard against constantly evolving cybersecurity risks," said Rick Echevarria, Vice President and General Manager, Intel Security Center of Excellence. "We are now able to provide a scalable security solution for AI and help more businesses foster the acceleration of safer AI adoption." Additionally, HiddenLayer recently announced that CRN®, a brand of The Channel Company, named HiddenLayer to its 2023 Stellar Startups list. This annual list, previously known as CRN Emerging Vendors, recognizes fast-rising technology manufacturers committed to delivering leading-edge solutions that propel innovation and growth in the IT channel. Learn more about HiddenLayer's Channel Partner Program here. About HiddenLayer HiddenLayer, a Gartner-recognized AI Application Security company, helps enterprises safeguard the machine learning models behind their most important products with a comprehensive security platform. Only HiddenLayer offers turnkey security for AI that does not add unnecessary complexity to models and does not require access to raw data and algorithms. Founded in March of 2022 by experienced security and ML professionals, HiddenLayer is based in Austin, Texas. For additional information, including product updates and the latest research reports, visit

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