Vertical Thinking: Teads's Todd Tran on finding a "via media" with video advertising

The case for vertical mobile ads has been won. Last year, Snapchat urged marketers and media companies to ditch wide-angle shots and go vertical, and Audi reported a completion rate which was 80 per cent higher when its mobile video ads were designed to be watched in portrait.Teads, which leads the field in native video advertising and helps publishers to monetise through video ads, is preparing to announce InRead Vertical at the Mobile World Congress in Barcelona this week. The latest addition to its native InRead suite, it will allow advertisers to place fully skippable video adverts with premium publishers, across the whole screen and in vertical form.