Channel Partnerships

Veracode Unveils Velocity Partner Program™

Velocity Partner Program
Veracode, a leading global provider of application security testing solutions, today announced the launch of the Veracode Velocity Partner Program. The objective of the program is to enable partners to grow their security practice quickly and profitably around Veracode’s cloud-native Continuous Software Security Platform, offering opportunities to accelerate deal closure, expand market share, and grow revenue.

The program’s numerous integrated features include new demand-generation campaigns aligned to key security initiatives, on-demand sales and technical enablement tools, and a new role-based partner training and certification program. Partners that play a critical role in helping customers make sense of their complex security and development challenges can take advantage of these features to optimize team performance, improve collaboration, and increase win rates.

With the application security market projected to reach $22.6 billion by 2026, up from $5.5 billion in 2019*, secure software is clearly a growing priority for businesses across industries. Designed to help Veracode channel partners address this growing market demand, the Velocity Partner Program combines the capabilities of Veracode’s innovative cloud-native platform with the support of dedicated practitioners and demand-generation offerings to establish go-to-market services.

“The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode.

“The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode. “As a proven software security leader, we are relentlessly focused on ensuring customers are equipped to address these challenges. Our trusted partners are key to helping us in our mission. The evolution of the Veracode Velocity Program provides a clear path for our partners to help customers build software more securely at speed as they grow their businesses.”

Three Tiers of Veracode Velocity

Through a role-based strategy and approach, partners can engage and collaborate with Veracode to achieve mutual goals and objectives. The knowledge, skills, insights, and best practices that partners gain from Veracode enhance their ability to deliver industry-leading solutions and services.

Divided into three tiers, the program provides structure and a formalized rubric for categorizing partners globally based on their ability to satisfy key requirements.
  • Level 1- Sprint Partners: All Veracode partners begin at this level and have access to tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the Partner Community.
  • Level 2- Momentum Partners: Pending previous performance and engagement with Veracode, select partners can leverage custom, plan-based marketing for program investments aligned to ROI goals. Additionally, they have prioritized access to enablement programs and initiatives to drive key performance metrics.
  • Level 3- Turbo Partners: This tier is by invitation only for strategic go-to-market partners that align with key initiatives. These partners participate in joint go-to-market planning with quarterly business reviews and exclusive programs, including exclusive early access to Veracode products, programs, resources, and content.

Better Together

“Optiv’s partnership with Veracode enables us to further develop our trusted ability to advise, deploy, and operate AppSec programs,” said Joshua Dubik, Senior Practice Leader at Optiv. “Utilizing Veracode’s integrated features, such as training and certification, new demand-generation offerings, and tools and products via the broader marketplace helps us deliver better results for our clients.”

Harteveld added, “Our Continuous Software Security Platform is seamlessly embedded into the environments where developers work, making it easy for them to code securely without compromising speed of delivery. ‘Single pane of glass’ reporting and analytics, combined with daily updates to the vulnerability library, ensure customers’ teams supporting every phase of the software development lifecycle can monitor compliance, govern corporate risk, and handle unexpected exploits. Through our platform, partners can provide customers with the reassurance of a flexible and robust software security program that will grow and scale as their requirements evolve.”

To learn more about the Veracode Velocity Partner Program visit https://www.veracode.com/partners/program or contact partnerprogram@veracode.com.

About Veracode
Veracode is a leading AppSec partner for creating secure software, reducing the risk of security breach, and increasing security and development teams’ productivity. As a result, companies using Veracode can move their business, and the world, forward. With its combination of process automation, integrations, speed, and responsiveness, Veracode helps companies get accurate and reliable results to focus their efforts on fixing, not just finding, potential vulnerabilities.

Learn more at www.veracode.com, on the Veracode blog and on Twitter.

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This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t


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Abnormal Security Expands Channel and Alliances Leadership, Appoints Jonathan Corini and Stephanie Goodman

Business Wire | January 11, 2024

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Channel Partnerships

ServiceNow Unveils Next Wave of Partner Program Transformation with New Specializations

Business Wire | January 24, 2024

ServiceNow (NYSE: NOW), the leading digital workflow company making the world work better for everyone, today unveiled the next wave of partner program transformation with new Specializations. As part of the revamped ServiceNow partner program announced in January 2023, the recently developed Partner Specializations are the next step in the partner program evolution for partners to unlock new revenue opportunities and earn a range of benefits to further grow their practice. Announced today at ServiceNow Partner Kickoff in Las Vegas, partners can obtain three Specializations which include Service Operations, Serve the Customer, and Power the Employee. ServiceNow is on a path to significantly increase the percentage of net new revenue sourced by partners in the coming years by supporting partners who build the ServiceNow platform into the core of their business models. 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Prospective customers will also be able to search partner experts in Partner Finder based on the current Specializations. Unlock new revenue opportunities:Each Specialization addresses a pressing customer need that presents a large, untapped market opportunity and high year-over-year growth. Earn benefits to grow ServiceNow practices:ServiceNow will offer additional benefits for partners to build and grow their business through invitation to the ServiceNow Partner Advisory Council to ensure their needs and counsel are being addressed across the broader ServiceNow ecosystem. Qualifying partners will also have access to ServiceNow co-marketing programs and the ServiceNow Partner Development Fund announced last January. The program is launching with three Specializations, Service Operations, Serve the Customer and Power the Employee, that present large market opportunities with high year-over-year growth and a large total addressable market (TAM). 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Channel Partnerships

RackWare Launches New PartnerConnect Channel Program

RackWare | December 15, 2023

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Channel Partnerships

NUSO Acquires Integrated Customer Experience Software-as-a-Service Company

NUSO | December 13, 2023

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Spotlight

This IDC MarketScape covers major vendors participating in the worldwide enterprise legal management (ELM) software market. This vendor evaluation is based on a comprehensive criterion expected to be most conducive to success in providing enterprise legal management software via all deployment models in both the short term and t

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