Valassis Apio Builds an Exclusive Targeting Connection Between Offline and Online Data
LIVONIA, Mich.--(BUSINESS WIRE)--A recent study by Valassis, a leader in intelligent media delivery, found that coupon use among the affluent continues to be strong despite their six-digit annual incomes. Consumers collectively saved $3.4 billion by redeeming coupons in 2015, according to NCH data, and affluent shoppers were no exception. Valassis’ research illustrates an opportunity for marketers to reach this group via integrated print and digital promotions.