Valassis and Acxiom Join Forces to Strengthen Post-campaign Analytics Collaborative Effort Delivers Omni-channel View of the Consumer

LIVONIA,  Mich. and NEW YORK, May 2, 2016 Valassis and Acxiom (NASDAQ: ACXM) announced today that together they will deliver the post-campaign analytics marketers now demand to activate consumers and drive improved results.
Consumers interact with multiple media channels along their path to purchase, challenging marketers to identify those influential touch points in order to develop successful plans. Today marketers are faced with building a plan using fragmented data from a variety of sources without the linkage that provides an integrated view of a consumer’s purchase behavior.
This newly advanced data intelligence from Valassis and Acxiom provides clients with a full view of their customer – who they are, what channels they use and which ads they engage with by accurately linking online and offline data. This view helps predict consumer engagement for future campaigns.