Upgrade your email blasts with four simple tactics

Email blasts are a time-honored tradition in email marketing where a business sends one email to thousands of people simultaneously, often unsolicited. It’s an effective means of getting attention, but it’s not the type of attention brands should want. Like a man on a soapbox screaming into a megaphone, the email blasts annoy rather than inform and cause their recipients to avoid rather than engage. There is a much better way to send updates to recipients. Permission marketing tactics, where a recipient can choose to receive newsletters, and email blasts at a particular cadence, can help email marketers send their messages to receptive ears, for example.