Unlock the data goldmine to make your customer experience shine
Marketing Tech News | July 18, 2017
You’ve probably heard it before that ‘data is the oil of the 21st century.’ We’re operating in a digital economy where data is more valuable than ever and in today’s connected world, marketers are sitting on a data goldmine. The challenge is, how does one turn data into insight and action and use it to return the customer to the heart of the business? The new digital economy dictates that old rules don’t apply and this is evident in the evolution of the customer profile.