Understanding consumer search behaviour: The Drum Search USA judges
The Drum | August 13, 2018
Consumer behaviour towards search is changing. Facebook, Reddit, Twitter, Yelp and even YouTube and Xbox are now reservoirs of search but how is that impacting brands?The Drum spoke to three experts from Microsoft, Acronym and Distilled, who are all on the judging panel for The Drum Search Awards USA, on how consumers have the biggest impact on marketing and how there are opportunities on social to gain a corner on your market.