Twitter rolls out new tool to combat misinformation about US census

Twitter | February 12, 2020

Twitter rolls out new tool to combat misinformation about US census
Twitter said Tuesday that users looking for information about the US census will see a link to the official website at the top of their search results, a tool meant to crack down on misinformation. The social network's move comes as the US Census Bureau turns to tech giants, including Facebook and Google, to combat fake news.
Twitter also said that a policy that bars users from posting content that misleads others about how to participate in a civic event such as elections also applies to the US census. The census, which takes place every 10 years, helps determine which states and communities get billions of dollars in federal funding and the number of seats each state gets in Congress.
"Ensuring the public can find information from authoritative sources is a key aspect of our commitment to serve the public conversation on Twitter," said Kevin Kane, Twitter's public policy manager in a blog post.

Spotlight

Location-based marketing for hotels such as Ritz-Carlton is not about using apps to locate the property, it is about enhancing the experience while in-stay. This is what delivers increased engagement with the brand, opening up exclusive experiences that customers expect from a luxury property. Increasingly, encouraging mobile use in-stay has also resulted in positive, real-time feedback from customers incorporating reviews, photographs and videos that make for much more compelling content for ‘first time buyers’ in the consideration phase. By linking location-based activity not just to in-stay needs but social media, Ritz-Carlton ensures that it targets potential customers as well as existing ones.


Other News

WHY IS PRODUCT MARKETING SO HARD?

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do preliminary research on their own, relying less on vendor websites and increasing their use of review sites and third-party comparisons. This is why content marketing became such a focal area for marketing, to ensure that content was put in market to help interest and entice those that were in the research phase of their purchase cycle.

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Search Marketing and Weird News

3qdigital | September 15, 2016

My name is Todd Mintz, and I’m a Weird News addict. With my Facebook friends (and feel free to friend me if we’re not already friends), I share my favorite “oddball” stories, and I’ve clearly developed a reputation as a top-level curator within this content niche. Beginning with the “original” Weird News story that took the Internet by storm during the middle of the last decade (prior to the rise of social media), I’ve been fascinated by these stories. The rise of Facebook and its “relevance” algorithm allows me to be exposed to many such stories each day, and I share the ones that I feel jive best with the peculiar nature of my persona.Now, I know quite well that not every Weird News piece that I share will resonate with many folks…or even with any folks. For example, this David Lynch Pabst Blue Ribbon advert won’t resonate with people who: never saw Blue Velvet (one of my all-time favorite movies), aren’t beer snobs (which I am), don’t remember the old Pabst Commercials (I do), and don’t know anything about the life of Dennis Hopper (since life imitated art in many of his films). IMO, if you watched this video and didn’t understand it…sorry, it’s your loss. :.)

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MARKETING DATA

Wpromote Wins Glassdoor Employee's Choice Award, One of the Top 50 Best Places to Work in 2022

Wpromote | January 17, 2022

Wpromote was named one of the top 50 Best Places to Work in 2022 and awarded a Glassdoor Employees' Choice Award across all industries in the U.S. small and medium company category. The 14th annual Employees' Choice Award is based solely on elective, anonymous employee feedback about their job, work environment, and employer on Glassdoor, the worldwide leader on insights about jobs and companies. "We don't believe great work is possible without a supportive culture that prioritizes a strong-work life balance," explains Wpromote CEO Mike Mothner. "Our people are the driving force behind our success as an organization and what we can achieve for our clients, and continuing to improve the way we work through employee feedback is a top focus. As a leader, this should be a no-brainer: a better work culture and investment in our employees' growth means people are more willing to try new things, take risks, and unlock their full potential." Between pandemic disruption, "The Great Resignation," and a hyper-competitive job market, both retention and talent acquisition are particularly challenging for organizations across every industry. Marketing agencies in particular have struggled to retain employees. But 95% of reviewers on Glassdoor are willing to recommend Wpromote to a friend because investment in workplace improvement and culture is not a brand new priority and is constantly evolving based on multiple employee feedback mechanisms, including an annual employee engagement survey. Some of the major differentiators mentioned in Glassdoor reviews include: 4.5 day workweek Unlimited PTO Flexible work schedules and work from anywhere policies Strong health benefits 100% paid parental leave DEI initiatives, including ERG groups focused on helping to guide new policies and building a more diverse and inclusive environment Exciting clients Learning and development opportunities, including dedicated mentorship program Leadership transparency "Wpromote is a great place to grow your career in digital marketing," one reviewer noted. "Everyone I have worked with has been very smart and creative, and the clients are high-profile and really interesting. This is honestly a top-tier agency because the corporate culture is so different from the norm. I love how you prioritize employee well-being and work-life balance." On Glassdoor, current and former employees voluntarily and anonymously share insights and opinions about their work environments by sharing a company review, designed to capture a genuine and authentic inside look at what a specific job may be like at a particular company. The world of work is rapidly evolving, fueled by the pandemic and now millions of workers reevaluating their expectations from employers. This year's Best Places to Work winners are leading the way by listening and responding to employee feedback and reimagining the employee experience to truly put their people first. It's inspiring to see these employers step up during the pandemic to expand and grow company cultures where employees feel supported and valued in and out of work. Congratulations to all of this year's Employees' Choice Award winners." Christian Sutherland-Wong, Glassdoor chief executive officer Glassdoor's Best Places to Work were determined using company reviews shared by U.S.-based employees between October 20, 2020 and October 18, 2021. To be considered for the U.S. small and medium company category, a company must have had fewer than 1,000 employees and have received at least 30 ratings across each of the nine workplace attributes (overall company rating, career opportunities, compensation and benefits, culture and values, diversity and inclusion, senior management, work-life balance, recommend to a friend and six-month business outlook) taken into account as part of the awards algorithm. The final list is compiled using Glassdoor's proprietary algorithm, led by its Economic Research Team, and takes into account quantity, quality and consistency of reviews. About Wpromote Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive profitable growth. With 6 offices across the United States, we help leading brands like Whirlpool, TransUnion, Zenni, Adobe, and Frontier Airlines achieve not just performance increases but success against overall business objectives by taking a holistic approach that combines best-in-class expertise and proprietary technology. As the top Performance Marketing Agency in the latest Forrester Wave, we're proud we don't answer to anyone's interests but our clients. About Glassdoor Glassdoor is revolutionizing how people everywhere find jobs and companies they love by providing deeper workplace transparency. Professionals turn to Glassdoor to research ratings, reviews, salaries and more at millions of employers, and to Fishbowl by Glassdoor to engage in candid workplace conversations. Companies use Glassdoor to post jobs and attract talent through employer branding and employee insights products. Glassdoor is a subsidiary of Recruit Holdings, a leading global technology company, and a part of its fast-growing HR Technology business unit.

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CONTENT MARKETING

PureB2B Launches PurePredict, Uses Multi-Source Intent Data to Change the Future of Demand Generation

PureB2B | February 16, 2021

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Spotlight

Location-based marketing for hotels such as Ritz-Carlton is not about using apps to locate the property, it is about enhancing the experience while in-stay. This is what delivers increased engagement with the brand, opening up exclusive experiences that customers expect from a luxury property. Increasingly, encouraging mobile use in-stay has also resulted in positive, real-time feedback from customers incorporating reviews, photographs and videos that make for much more compelling content for ‘first time buyers’ in the consideration phase. By linking location-based activity not just to in-stay needs but social media, Ritz-Carlton ensures that it targets potential customers as well as existing ones.

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