The Marketing Advisory Network | June 02, 2020
Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do preliminary research on their own, relying less on vendor websites and increasing their use of review sites and third-party comparisons. This is why content marketing became such a focal area for marketing, to ensure that content was put in market to help interest and entice those that were in the research phase of their purchase cycle.
3qdigital | September 15, 2016
My name is Todd Mintz, and I’m a Weird News addict. With my Facebook friends (and feel free to friend me if we’re not already friends), I share my favorite “oddball” stories, and I’ve clearly developed a reputation as a top-level curator within this content niche. Beginning with the “original” Weird News story that took the Internet by storm during the middle of the last decade (prior to the rise of social media), I’ve been fascinated by these stories. The rise of Facebook and its “relevance” algorithm allows me to be exposed to many such stories each day, and I share the ones that I feel jive best with the peculiar nature of my persona.Now, I know quite well that not every Weird News piece that I share will resonate with many folks…or even with any folks. For example, this David Lynch Pabst Blue Ribbon advert won’t resonate with people who: never saw Blue Velvet (one of my all-time favorite movies), aren’t beer snobs (which I am), don’t remember the old Pabst Commercials (I do), and don’t know anything about the life of Dennis Hopper (since life imitated art in many of his films). IMO, if you watched this video and didn’t understand it…sorry, it’s your loss. :.)
Wpromote | January 17, 2022
Wpromote was named one of the top 50 Best Places to Work in 2022 and awarded a Glassdoor Employees' Choice Award across all industries in the U.S. small and medium company category. The 14th annual Employees' Choice Award is based solely on elective, anonymous employee feedback about their job, work environment, and employer on Glassdoor, the worldwide leader on insights about jobs and companies.
"We don't believe great work is possible without a supportive culture that prioritizes a strong-work life balance," explains Wpromote CEO Mike Mothner. "Our people are the driving force behind our success as an organization and what we can achieve for our clients, and continuing to improve the way we work through employee feedback is a top focus. As a leader, this should be a no-brainer: a better work culture and investment in our employees' growth means people are more willing to try new things, take risks, and unlock their full potential."
Between pandemic disruption, "The Great Resignation," and a hyper-competitive job market, both retention and talent acquisition are particularly challenging for organizations across every industry. Marketing agencies in particular have struggled to retain employees. But 95% of reviewers on Glassdoor are willing to recommend Wpromote to a friend because investment in workplace improvement and culture is not a brand new priority and is constantly evolving based on multiple employee feedback mechanisms, including an annual employee engagement survey.
Some of the major differentiators mentioned in Glassdoor reviews include:
4.5 day workweek
Flexible work schedules and work from anywhere policies
Strong health benefits
100% paid parental leave
DEI initiatives, including ERG groups focused on helping to guide new policies and building a more diverse and inclusive environment
Learning and development opportunities, including dedicated mentorship program
"Wpromote is a great place to grow your career in digital marketing," one reviewer noted. "Everyone I have worked with has been very smart and creative, and the clients are high-profile and really interesting. This is honestly a top-tier agency because the corporate culture is so different from the norm. I love how you prioritize employee well-being and work-life balance."
On Glassdoor, current and former employees voluntarily and anonymously share insights and opinions about their work environments by sharing a company review, designed to capture a genuine and authentic inside look at what a specific job may be like at a particular company.
The world of work is rapidly evolving, fueled by the pandemic and now millions of workers reevaluating their expectations from employers. This year's Best Places to Work winners are leading the way by listening and responding to employee feedback and reimagining the employee experience to truly put their people first. It's inspiring to see these employers step up during the pandemic to expand and grow company cultures where employees feel supported and valued in and out of work. Congratulations to all of this year's Employees' Choice Award winners."
Christian Sutherland-Wong, Glassdoor chief executive officer
Glassdoor's Best Places to Work were determined using company reviews shared by U.S.-based employees between October 20, 2020 and October 18, 2021. To be considered for the U.S. small and medium company category, a company must have had fewer than 1,000 employees and have received at least 30 ratings across each of the nine workplace attributes (overall company rating, career opportunities, compensation and benefits, culture and values, diversity and inclusion, senior management, work-life balance, recommend to a friend and six-month business outlook) taken into account as part of the awards algorithm. The final list is compiled using Glassdoor's proprietary algorithm, led by its Economic Research Team, and takes into account quantity, quality and consistency of reviews.
Wpromote is a digital marketing agency that helps our clients Think Like A Challenger: from enterprise brands to fast-growing digital disruptors, we believe that the right marketing strategy can help every business connect with customers and drive profitable growth. With 6 offices across the United States, we help leading brands like Whirlpool, TransUnion, Zenni, Adobe, and Frontier Airlines achieve not just performance increases but success against overall business objectives by taking a holistic approach that combines best-in-class expertise and proprietary technology. As the top Performance Marketing Agency in the latest Forrester Wave, we're proud we don't answer to anyone's interests but our clients.
Glassdoor is revolutionizing how people everywhere find jobs and companies they love by providing deeper workplace transparency. Professionals turn to Glassdoor to research ratings, reviews, salaries and more at millions of employers, and to Fishbowl by Glassdoor to engage in candid workplace conversations. Companies use Glassdoor to post jobs and attract talent through employer branding and employee insights products. Glassdoor is a subsidiary of Recruit Holdings, a leading global technology company, and a part of its fast-growing HR Technology business unit.
PureB2B | February 16, 2021
PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced the launch of PurePredict, which combines three distinct sets of intent data and synthesizes it using the company's predictive analytics technology, to give B2B sales and marketing teams the insights they need to increase conversion rates, pipeline generation and ROI.
"Marketers today are being challenged with owning more of the funnel - not only on MQLs but pipeline and revenue as well - and it is harder than ever before to identify who the correct buyer is and the best time to engage them. Intent data was once viewed as the answer to these problems, but it's become fragmented and costly, often limiting marketers to single types of intent, which leaves significant gaps in either validity or scale," explained Christopher Rack, President of PureB2B. "Our mission is to optimize demand generation, so we knew it was time to reimagine intent data and super-charge the analytics behind it - and that's exactly what we have accomplished with PurePredict."
PurePredict combines contact-level intent AND company-level social media intent triggers AND domain-level consumption trends to provide the most accurate buying predictions available in the market today:
1. First Party Intent Data - Delivers Contact-Level Content Consumption and Behavioral Trends
2. Trigger-Based Intent - Delivers Insights from Millions of Online Interactions across Social Media, SaaS Review Platforms and Technology Forums
3. Content Engagement - Identifies User and Account Based Content Interactions across 600,000 Websites and more than 7,000 Topics
Historically, most intent providers have captured one-off buying signals, labeling the person or their company as "trending." PurePredict's 3-layered fusion of intent data takes into account the prospect's entire research journey, and the synthesis of that data eliminates the false positives and over-promising currently flooding the intent market.
Unlike older intent taxonomies that are fairly limited to vague categories such as "IT security" or "HR", PurePredict drills down to thousands of topics and keywords like "Phishing" or "Payroll Processing." By combining first party and third party content consumption and web trigger sources, PureB2B seamlessly tracks over 600,000 sites and three million companies, while still maintaining high thresholds of valid intent engagement.
PureB2B, a Demand Science company, also expects to integrate additional categories of intent data beyond First-Party, Trigger-Based and Content Engagement in the coming months.
As a pioneer in B2B technology, PureB2B has spent years optimizing its approaches to discovering and engaging with business professionals, resulting in a global audience of more than 125 million technology buyers. The combination of these audiences, PureB2B's comprehensive suite of demand generation solutions, and innovative PurePredict™ technology provide customers with the ability to identify and engage with their target personas at every stage of the buyer journey.
About Demand Science
Demand Science is a global buyer intelligence platform with an integrated B2B solution suite that drives sales and marketing growth for the world's largest technology and B2B companies. Leveraging decades of experience in B2B demand generation, predictive analytics, data and market intelligence, Demand Science delivers innovative products and services through PureB2B, Klarity, and Cobena to amplify the sales and marketing capabilities of businesses globally.