Twitter Reveals Tweets With Video Generate 10X More Engagement

Twitter has revealed that adding video to a tweet can attract ten times the engagement as a tweet without video. That’s helpful to know, but what if your business is not a media publishing powerhouse? Well it turns out that video captured with a cellphone can be just as engaging as video that’s professionally produced. Rather than using an existing GIFs in tweets, Twitter suggests using original, branded GIFs. This is easier to do than most people realize. In fact, the iPhone’s Photos app has the built-in capability to turn a video into a GIF. There are numerous other GIF-making apps out there to help simplify the process, depending on the type of phone you have.