Twitter Releases New Playbook on Effective Brand Tweeting Strategies

Twitter is a cultural phenomenon, and while it may not have the user count of Facebook, or even Instagram, its overall influence is clear. That makes it a great platform for brand campaigns and initiatives, particularly in the awareness phase - but utilizing Twitter for brand building is about more than just setting up an account and tweeting links to your latest updates.  Sure, you can do that, and depending on your business, that might even work to a degree. But businesses looking to glean more from the platform need to go a little deeper, need to think a little more strategically, and plan out their tweeting approach to get those major, viral tweet moments that can increase their cultural relevance. So how do you do it? This week, Twitter has provided a new listing of examples and strategies to consider when planning at your tweet approach. The outline - titled 'Influencing Culture' - explains the thinking behind some of the biggest, most well-known tweet campaigns of the past few years.