TrackMaven releases 2016 Social Media Inflation Index: Instagram growth is huge

Content analytics platform TrackMaven has released interesting data in its 2016 Social Media Inflation Index, a report that deeply analyzes brand audience growth across Facebook, Twitter, Instagram, Pinterest and LinkedIn throughout 2015. Looking at nearly 27,000 brands in all industries, the report sought out the average growth of audiences for each brand on each social network.
The hypothesis, based on research, is that with more and more people actively engaging on social media, a brand’s audience should grow (It is postulated, after all, that nearly 1/3 of the projected global population will be on social networks by 2018). But will it?