Top tactics to maximise returns from Facebook ads

While many e-commerce marketers are already using Facebook dynamic ads, they often target only past website visitors and overlook the wide range of other Facebook audiences. That’s a huge waste of potential. With so many options available, where should you start? Always begin with your most valuable assets: your existing customers. Repeat customers cost five to 25  less to win than new customers, and Facebook makes it easy to reach them. After that, move on to warm audiences and then, finally, use Facebook’s numerous tools to locate brand new audiences.