Tinuiti | February 17, 2022
Tinuiti became the first independent performance marketing agency to win the Microsoft Agency Partner of the Year award for demonstrating excellence in engagement, revenue growth, and depth of partnership across all of Microsoft Advertising. It is the first time Microsoft honored an independent agency since it first created the award six years ago.
Tinuiti's decades plus partnership with Microsoft Advertising has transformed over the years to meet the ever-evolving needs of the digital advertising landscape, to earn the reputation as early and extensive adaptors of new products that deliver the best performance results for their established and emerging roster of clients. With 32% year-over-year growth with Microsoft Advertising, Tinuiti showed clear intentions of continuing to grow the partnership into 2022. This year's awards theme was "Together we are Limitless," to reflect the powerful impact that key partnerships have had this past year, amid continued uncertainty and renewed opportunities.
As the first independent agency to win Agency Partner of the Year, we're extremely honored to be recognized for driving innovation, efficiency and growth for our clients. As an independent firm, we are able to provide a limitless approach to what's possible, to deliver the strongest brand performance and ROI for our clients. We value the Microsoft partnership, one that has been a true collaborative exchange to help solve complex business issues for our clients and who has been there as we grew to become the largest independent performance marketing agency."
Obele Brown-West, Tinuiti's Chief Solutions Officer
Tinuiti and Microsoft Teams leveraged the firm's proprietary, award-winning technology, Mobius, a suite of AI-enabled marketing intelligence and media activation technology, to unify data sources into an ecosystem where data is interconnected to provide a truly unified marketing strategy. Tinuiti's Media teams utilized Mobius to re-forecast during uncertain times and pivot ad strategy quickly as the pandemic and societal events required brands to shift course frequently.
"Microsoft Advertising is delighted to show our appreciation and acknowledge the well-deserved recognition for Tinuiti with the Agency Partner of the Year. Our partners are critical to our business and it's a privilege to recognize those who lead with a spirit of collaboration, innovation and inclusive behavior. Our partners have displayed a strong commitment to their clients, and to their communities during a time of uncertainty and disruption." – Sean O'Connor, International Marketing Director at Microsoft Advertising.
Tinuiti has built strong relationships with all the major tech platforms as a charter member of the Amazon Advertising Agency Partner Network; Google Premier Partner (top 3% of all agencies) and International Growth Partner; Meta Premium Marketing Partner, Kochava Authorized Agency Partner and the first independent agency in the US to receive official TikTok Marketing accreditation.
Tinuiti has experienced rapid expansion, growing seven-fold in size since 2017. Tinuiti welcomed nearly 700 new employees in the last 12 months, nearing 1,100 in headcount, a 59% year-over-year increase. The firm has consistently been on the forefront of emerging spaces years ahead of the competition—from Amazon and Retail Media, to being a respected industry thought leader on data privacy, to breaking out ahead on streaming advertising. The company is currently hiring for multiple roles across divisions to keep pace with growth.
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook, Amazon, with nearly $3 billion in digital media under management and over 1,000 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV and mobile apps, CRM and Aemail marketing, and more, Tinuiti understands that success requires both strategy and channel expertise. Each solution is delivered through Tinuiti's performance planning framework, GAMMA, and is enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.
Chain Reaction | December 21, 2021
The specialized digital marketing and SEO Amman based agency, Chain Reaction, was awarded 11 MENA Search Awards during the latter's virtual ceremony that took place on the 25th of November 2021.
This achievement marked a thriving step in Chain Reaction's leading journey and growth regionally and globally as it became the most awarded SEO and digital marketing agency in the region, as well as the only SEO and digital marketing agency on the global level to have been awarded 11 awards in one year.
About the wins, Head of SEO, Furat Mohammad, said: "I am thrilled to see that our use of the best SEO strategies and the most advanced tools has led us to winning multiple awards in the SEO category. It gives us great satisfaction to have our efforts globally recognized and we will humbly carry these wins as an accolade through our journey as SEO experts."
Thanks to Chain Reaction's advanced tools and expertise, it won the following MENA Search Awards in 2021: Best Use of Search – Not for Profit, Best Use of Search – Health, Best Use of Search – Fashion, Best Integrated Campaign, Best Arabic PPC Campaign, Best Arabic SEO Campaign, Use of Content Marketing in Arabic, Best Integrated Digital Campaign, Best Use of Search - Finance (Silver), Best Large SEO Agency, and Best Large Integrated Search Agency.
I am extremely proud of our talents for these wins that came as a reward of their hard work and dedication. Over the years, Chain Reaction has shown significant growth across performance marketing, creative and technology. Our expertise in the search marketing field and the strong partnerships we have built over the years have allowed us to thrive in the competitive world of digital marketing across the region."
Saif Jarad, CEO of Chain Reaction
It is worth mentioning that MENA Search Awards are part of the global Search awards that were founded by Nicky Wake nearly a decade ago. The MENA Search Awards are dedicated to rewarding and celebrating the best agencies in the search field, which is inclusive of PPC, SEO, and Content Marketing in the Middle East and North Africa region. The judging criteria that MENA Search Award's judges follow ensures awarding the best agencies that create significant change and development in the search field.
About Chain Reaction
Chain Reaction is an award-winning agency that combines innovation, data, and technology to craft powerful digital experiences that make an impact, shape culture and connect brands with people.
Chain Reaction has offices in Amman, Dubai, Abu Dhabi, and Riyadh, demonstrating its constant growth and development across the region in order to provide the most extraordinary digital experiences and desired outcomes for its clients.
RentPath | January 05, 2022
RentPath, a Redfin company, and leading marketing technology and services platform for the rental industry, announced the appointment of Nishant Phadnis as Chief Product Officer. Phadnis steps into the role with ten years as an accomplished leader at RentPath as former General Manager of Rentals.com.
As CPO, Phadnis will lead product development and oversee the renter experience for rent.com, Apartment Guide, and Rentals.com. He will also lead the continued innovation of RentPath's data-driven marketing solutions for multifamily owners and operators.
We are thrilled to have Nishant step into this role, bringing his experience as a dynamic and driven leader on the Rentals.com team and an intellectual curiosity that pushes us to continually innovate. With Nishant at the helm, we're excited to amplify our mission to deliver data-driven solutions that help property managers fill vacancies and renters to find a place to call home."
Jon Ziglar, RentPath CEO
Since joining RentPath in 2012, Phadnis has contributed to the company's extensive growth and served in various influential roles including Chief of Staff to the CEO, Director of Strategy and Corporate Development, and Finance Manager. During his time as GM of Rentals.com, he successfully led a cross-functional team across product development, marketing, sales, operations, and finance, greatly expanding the capabilities of the Rentals.com platform to include screening, online applications and rental payments.
"I am extremely excited to build on the momentum that RentPath has achieved over its long heritage of being the preferred destination for both renters and property managers, now leading this new evolution of the business," said Phadnis of his new role. "Having been with RentPath for nearly a decade, I have seen first-hand the challenges both sides of this marketplace have, and the endless opportunity for technology to solve and remove friction across the journey of finding or listing a rental home."
Prior to RentPath, Phadnis also spent five years at GE, where he held management positions within business development (M&A) and finance. During his tenure, he evaluated the state of readiness for mergers and acquisitions around resource planning, data collection, strategy and risk. Additionally, he led on-site integrations for several companies with a total enterprise value of $11 billion, both domestic and international.
Phadnis is a graduate of GE's Financial Management Leadership Program, and also graduated with Magna Cum Laude honors from the University at Albany where he received his degree in Accounting and Business Management.
RentPath is the only marketing and automation platform that engages prospective residents through the entire renter journey, maximizing leads and occupancies with unparalleled ROI. Through its broad network of rental listing sites including rent.com, ApartmentGuide.com and Rentals.com, RentPath connects property owners and managers with over 10 million high-intent, in-market renters per month. In addition, the RentPath platform powers a full suite of best-in-class digital marketing solutions across search advertising, social media, email marketing, web chat, resident communication, reputation management and more. RentPath's holistic solutions simplify the rental search experience for renters while driving occupancies and efficiencies for property managers and owners. RentPath is a Redfin Company.
Impartner | February 14, 2022
Impartner, the global pure-play leader in SaaS-based channel management and Partner Relationship Management (PRM), announced it has been named a winner in the 2022 BIG Innovation Awards presented by the Business Intelligence Group. The company was recognized for its recently released Impartner PX PartnerExperience—a revolutionary PRM interface with a lightning-fast, modern, consumerized interface designed from the ground up to delight partners and accelerate channel revenue. Impartner PX puts the business enablement data partners need to manage their pipeline and grow their business front and center, eliminating the need to dig through marketing-driven websites to find information.
With Impartner PX, vendors can instantly configure partner experiences using Impartner PXStudio™, a robust suite of "opinionated" drag-and-drop, widget-based tools that capture best practices honed in thousands of real-world settings in some of the most demanding industries, including high-tech, cyber security, telecom, manufacturing and more. Impartner's new PX interface is available in the company's Emerge and Ignite packages for SMBs and emerging companies, and will extend to the company's complete set of packages for corporations of all sizes later mid-year — from the smallest to the largest of enterprises.
Today, with the accelerating digital transformation, you're competing for eyeballs, mindshare and revenue, and great partner experiences deliver more prospects and customers. Impartner provides a 'single pane of glass' view of leads, training, program status, MDF allocations, and more, leveraging decades of experience and best practices—everything you need to provide a better customer and partner experience. Customers work with those that make it easy to do business with; Impartner PX makes it easy."
Gary Sabin, Impartner VP of Product
Organizations from across the globe submitted their recent innovations for consideration in the BIG Innovation Awards. Nominations were then judged by a select group of business leaders and executives who volunteer their time and expertise to score submissions.
"Innovation is driving growth in the global economy," said Maria Jimenez, chief operating officer of the Business Intelligence Group. "We are thrilled to be honoring Impartner as they are one of the organizations leading this charge and helping humanity progress."
Impartner is the fastest-growing, most award-winning provider of channel management technologies, including its flagship Partner Relationship Management (PRM) and Through Channel Marketing Automation (TCMA) solutions, which help companies worldwide manage their partner relationships, drive demand through partners and accelerate revenue and profitability through indirect sales channels.