This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user data in order to monetize free-to-access content, this is a key question now the region’s General Data Protection Regulation is firmly fixed in place. The GDPR is actually clear about consent. But if you haven’t bothered to read the text of the regulation, and instead just go and look at some of the self-styled consent management platforms (CMP) floating around the web since May 25, you’d probably have trouble guessing it.