These Digital Marketing Tactics Are the Biggest Wastes of Time in 2017

The end of the year is closing in, which means you’ll be seeing dozens of articles similarly titled to this one. Some will even take the bold stance, luring in readers with catchy headlines like, “CONTENT MARKETING IS DEAD” or “SOCIAL MEDIA IS A WASTE OF YOUR TIME.” But contrary to what these articles would have you believe, few marketing strategies really ever die out completely. Rather, they simply become a less efficient use of your time. Of course, there are exceptions (cough, Vine, cough), but for the most part, no one can tell you what’s going to be “out” in 2017. Different online platforms and the marketing strategies that fuel them are constantly evolving, just like the preferences and behaviour patterns of users collectively. There’s no telling which marketing tactics will make a comeback. There are, however, some not-so-surprising things you can probably go ahead and strike off your to-do list in 2017.