The top strategies for digital marketing success in 2018
Marketing Tech News | January 11, 2018
2018 will see artificial intelligence (AI) advance from cutting edge technology to status quo. Built into audience engagement platforms, AI will bring new levels of relevance into automatically delivered content, help marketers to recognise the most engaging channel and present a contextually relevant message to match a consumer’s real-time situation. AI will be used to rollout prediction-based shopping recommendations, location-specific offers, and AI-powered chat conversations – to site a but a few usages.