The Non-Writers' Guide To Writing Better Social Media Copy

These days, there's an almost endless array of options for promoting your small business or organization, with one of the most popular being to post about what you’re doing on social media.Suddenly, you’re expected to be a social media marketer in addition to whatever business you’ve started.To be fair, it’s true: Even if you have zero experience with content or social media marketing, social media is a pillar of digital marketing, and can help you drive traffic, find leads, and rank higher in search.Not a writer? You could outsource the job to a third-party, hiring a freelancer or marketing agency to handle your social copy needs. Rather than adding another expense, however, you might actually find that you enjoy writing. You just need to give yourself some simple guidelines to follow, to help you stay productive, on-brand, and effective.