The most brand-safe app category is not what you’d expect

Earlier this year, more than 250 advertisers pulled their non-search ad spend from Google following reports that some ads on YouTube and the Google display ad network were being served alongside extremist content. Analysts projected Google to take a $750 million hit, or 7.5 percent of ad revenues. While that’s a drop in the bucket for the tech giant, the news resurfaced the critical issue of brand safety, where advertisers must be able to trust their publisher and network partners to properly vet the environments in which their ads are running. We as an industry must address it fully and correct it, because it affects everyone and is not going away unless we actively fix it.