The MarTech 2016 Event and What to Expect

Six weeks away and counting. MarTech Europe 2016 will take place in London on November 1-2. The planned speakers alone will bring a variety of insights and experience. You’ll hear about various fields including marketing, technology, and management.

Here’s what you should expect at this event:

Neutral Technological Marketing Solutions
As the largest independent series of international events, the MarTech conference focuses on marketing technology. You will not be disappointed by the topics that are discussed. Even the agenda has been setup to provide you with as much information as possible in an unbiased way. On Day one things really get moving. You will hear all about the state of the marketing industry and what to expect as we move into 2017. You won’t want to miss this.

Speakers:
Theresa Regli – Principal and Manageing Partner of Real Story Group
Jeremy Waite – Experienced with marketing cloud divisions of Adobe, Salesforce, and currently IBM
Steven Moody – Founding Partner of Beachhead
Jason Heller – Global Lead of Digital Marketing Operations & Technology at McKinsey & Company

On day one, make sure to catch the two industry panels that will be occurring.

You will hear executives from Adobe, Marketo, Oracle, and Salesforce discuss a variety of topics, including:
• Insights into the latest developments within their product portfolios
• How the entanglement of “AdTech” and “MarTech” is playing out
• The state of ISV product ecosystems around each of their platforms
• Overcoming the challenge of low utilization of highly advanced tools
• What’s on the horizon for the industry in 2017? e.g., machine learning

The second panel topic will be with marketing tech disruptors; Google Analytics 360 Suite and Mautic. Again, a variety of topics will be discussed, including:
• How these platforms are different from “marketing clouds”
• The evolving economics of marketing technology
• Segmentation within the marketing technology platform industry
• New technologies and paradigms that promise to accelerate disruption
• Risks and challenges for vendors and marketers in an age of disruptions


Hear About Marketing Tech Success with Real Case Studies
Receive both conceptual frameworks and practical advice from those who have grasped marketing technology.
Company Case Studies you will hear first-hand:
• Unilever
• InterContinental Hotel Group
• Basware
• ABB
• Skyscanner
• Nutrica
• Luxoft
• Travelex
• Sonova
• Barclaycard
• BMC Software
Digital Disruption and How to Survive
Changes are happening and the dynamics between marketing and marketing technology are quite broad. The age of digital disruption is upon up and will only get worse. Listen to some of the brightest minds in the industry and hear how they are taking advantage of this growing disruption. 
• Accountability through data
• “Test and learn” culture, enabled by good process and good analytics tools
• Technology as a competitive advantage, not a barrier to be overcome
• Playbooks and workflows that allow for the creation of higher-quality campaigns, faster