The Journey of a Social Media Marketer: Q&A with SMT Influencer Randy Milanovic

Here at SMT, we're always thinking about how to put the 'social' into Social Media Today. From our #SMTLive Twitter chats, social media groups, and other interactive social accounts (Twitter, Facebook, and Instagram) we get that social media is at its best when it brings people together.Being that our influencers are one of our very favorite parts of our community, we decided that sharing their stories, tips of the trade, and advice with you would be a fun (and very social) task. They’re the leaders of our SMT contributors, and they’re excited to share their perspectives with you. Today, we sat down with Randy Milanovic. Milanovic is the founder of KAYAK Online Marketing, an agency that, according to their website, "works to empower clients with knowledge and ethical business strategies to run their own sites. Randy Milanovic: In 2010, I happened across an article written by Forrester Research discussing Owned (website), Earned (social), and Borrowed (advertising) media. I’d come from more than a decade in the ad world, so I knew all too well that it is a pay-to-play world. I also knew that the moment we stop paying, it stops. Our websites and social profiles, however, do not. So I focussed on those. More so, given my focus on B2B, I was determined to apply proven networking strategies to my social media efforts.