Texas dealership embraces Facebook ad strategy

Digital Air Strike looked at data from the dealership’s traditional media campaigns and decided to try Facebook’s lead ads tool, which automatically fills lead generation forms with the user’s information. Facebook introduced lead ads last fall.

To get people in the store, the group used ads featuring product images with an incentive of a $500 trade-in credit.

The ads linked to a lead-generation form, which was filled out automatically based on the information in the person’s Facebook profile. Facebook’s Ads Manager allowed Digital Air Strike to track website traffic, costs per click and costs per lead metrics.

After utilizing Digital Air Strike and Facebook, Brown Chevrolet-Buick-GMC saw a 43 percent increase in website visits, a 63 percent increase in collected email leads and a 63 percent increase in brand-new customers to the dealership. The store also had a 15 percent boost in vehicle display page views, according to a case study released by Facebook today.