TEVA AND UGG IMPROVE ONLINE ECOMMERCE EXPERIENCE

Blocking online hijacking has helped footwear manufacturer Deckers boost e-commerce conversion rates and KPIs. Approximately 15-to-20 percent of Decker’s sales are via its direct-to-consumer websites, with traffic driven via email, search, social media, affiliate marketing, and other channels, notes Nicolas Smotek, director of Omni digital technology and UX at Deckers Brands, the parent company of several well-known footwear brands such as Teva and UGG. Site testing showed that nearly 15 percent of all e-commerce visitors to Teva.com were being served invasive ads, including pop-ups, banners and product ads. Online buying journeys are often hijacked by unauthorized malware-driven ads that disrupt shopping and even divert customers to a competitor’s site