Tencent Explores Global Trends in Digital Marketing with Leading Experts at Harvard Business School
Steven Chang, corporate vice president of Tencent Online Media Group (OMG), along with Tencent marketing partners from an array of industries in China including FMCG, automotive, finance and e-commerce, last week participated in a two-day seminar at Harvard Business School led by renowned digital marketing expert Professor John A. Deighton and business management guru Professor Ramon Casadesus-Masanell.