Taking Our Products Off of Retail Shelves in Favor of Profits
Imagine working for months trying to get a product you developed into the hands of consumers. As the co-founder of OrigAudio, a consumer audio company, we had our fair share of rejection before we hit the jackpot. Or at least we thought.
After hundreds of noes, Bed Bath & Beyond and QVC gave us a huge fat yes. They wanted to order well over 5,000 units each. I couldn’t say yes fast enough but that proved to be an expensive answer -- and the wrong one.