R2integrated | February 26, 2020
R2integrated, a rapidly growing, digital marketing agency, announced today that it has hired former Oracle customer experience executive, Michael Paige, as Chief Technology Officer (CTO). An adept software development leader, Paige will apply his more than 25 years of client partnership experience toward further optimizing R2i's technology resources so its clients maximize the full potential of their marketing stack. In addition to the award-winning Adobe Solutions Partner's leadership team, he represents another increase in R2i's continued investment in equipping marketers with the tools they need to transform the customer experience.Paige was strategically selected to inject R2i's existing technical experts with fresh digital perspectives. His proven-record of empowering digital agents to outpace emerging industry trends is showcased by increasing the speed at which they transform. Paige most recently worked at Oracle, where he led the customer experience delivery team within the enterprise software company's North American Applications Consulting unit. Prior to Oracle, he led technology teams at Epsilon, in addition to managing business engagements for some of the global marketing company's largest clients. Highlights from Paige's tenure as Vice President of DX Delivery include driving the stability and growth of strategic multi-channel platforms for financial, retail and agency markets. Moreover, he structured company operations to maximize effectiveness and eliminate organizational obstacles as Senior Vice President of DX Solutions Engineering.
BirdEye | August 16, 2020
This detailed market research covers the growth potential of the Online Reputation Management Software Market, which can help stakeholders understand the key trends and prospects of the Online Reputation Management Software market and identify growth opportunities and competitive scenarios. The report also focuses on data from other primary and secondary sources and is analyzed using a variety of tools. This will help investors better understand the growth potential of the market and help investors identify scope and opportunities. This analysis also provides details for each segment of the global Online Reputation Management Software market. The report was touted as the most recent event hitting the market due to the COVID-19 outbreak. This outbreak brought about a dynamic change in the industry and the overall economic scenario. This report covers the analysis of the impact of the COVID-19 pandemic on market growth and revenue. The report also provides an in-depth analysis of the current and future impacts of the pandemic and post-COVID-19 scenario analysis.
Demandbase | June 16, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a significant step forward in fulfilling the mission of transforming how B2B organizations go-to-market. It also continues the transition away from the traditional lead-focused models of the past, to the account-centric model embraced by high performing marketing and sales teams.
SOCIAL MEDIA MARKETING
IZEA Research | January 15, 2022
IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds.
IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series of research studies focusing on influencers’ key roles in adopting new trends, technologies, and platforms in and around the metaverse.
Key Insights for Influencers and the Metaverse:
60% of social media influencers see themselves as creators in virtual worlds.
72% say they are considering or are already making money in the metaverse.
85% have played virtual world games like Minecraft and Fortnite.
Key Insights for Consumer Adoption of the Metaverse:
Top activities of those looking to participate in the metaverse include gaming (68%), exercising (53%), and watching media (48%).
When asked what is holding consumers back from joining the metaverse, 20% said they are waiting for virtual reality (VR) technology to become more affordable and 12% are waiting for VR tech to improve.
66% of consumers looking to join the metaverse expect to purchase a VR device in the next three years.
Key Insights for Brand Sponsorships in the Metaverse:
90% of influencers and 72% of social media users support brand sponsorships in virtual world games.
73% of all respondents who have played virtual world games have seen sponsorships in those games, and 42.2% remember the brand names.
Respondents named Chipotle, Coca-Cola, Clorox, Google, Marvel, Cartoon Network, Nike, Red Bull, Skillshare, and Skittles as brands they have seen in the metaverse.
Key Insights for Brands that are Building the Metaverse:
15% of social media influencers and 6% of social media users surveyed own VR devices.
Of the consumers surveyed who already own VR devices, 50% own a PlayStation VR, and 48% own an Oculus (Meta) Quest 2.
Consumers rank Apple and Amazon above Facebook, Microsoft, and Sony as the brands they believe will build the most compelling virtual reality experiences of the future.
We believe the future of virtual worlds is as vast as the web itself and will fundamentally alter brand collaborations and how they are executed. Our research shows that influencers are early adopters of these new platforms and share our excitement around the opportunities available in the rapidly developing metaverse. IZEA has already been executing collabs in the metaverse with customers and expects this trend to accelerate as adoption spreads.”
Ted Murphy, founder and CEO of IZEA
All product names, logos, and brands are the intellectual property of their respective owners. All company, product, and service names used in this press release are for identification purposes only. Use of these names, logos, and brands does not imply endorsement or partnership.
IZEA Worldwide, Inc. (IZEA) is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing Creator Economy, enabling individuals to monetize their content, creativity, and influence. IZEA launched the industry’s first-ever influencer marketing platform in 2006 and has since facilitated nearly 4 million transactions between online buyers and sellers. Leading brands and agencies partner with IZEA to increase digital engagement, diversify brand voice, scale content production, and drive measurable return on investment.